Top Korean car maker Kia’s bold new logo is grabbing attention in Sri Lanka as the brand’s local distributor begins its roll out across multiple touch points as part of a phased adoption of the new brand persona unveiled internationally earlier this year.
The new corporate logo resembling a handwritten signature is accompanied by the brand’s slogan - ‘Movement that inspires’ and announces the automobile manufacturer’s bold transformation and all-new brand purpose. The introduction of the new logo represents Kia’s ambitions to establish a leadership position in the future mobility industry by revamping nearly all facets of its business.
The bold strokes and smooth angles that make up the new logo of Kia are intended to represent symmetry, rhythm and rising, symbolising the values Kia promises to offer customers through future products and services, and the experiences these enable. The rhythmical, unbroken line of the logo conveys the automobile manufacturer’s commitment to bringing moments of inspiration, while its symmetry demonstrates confidence. The rising angles of the logo embody Kia’s rising ambitions for the brand, and more importantly, what it offers customers.
Kia’s new design philosophy ‘Opposites United’ takes inspiration from the contrasts found in nature and humanity. At the centre of the design philosophy is a new visual identity evoking positive forces and natural energy, with contrasting combinations of sharp stylistic elements and sculptural shapes.
Commenting on the adoption of the new logo in Sri Lanka, Kia Motors (Lanka) Executive Director and Chief Operating Officer Andrew Perera said: “The dramatic transformation expressed by the new logo captures the excitement and optimism with which Kia views its future in the automobile industry. While we transform and reinvent ourselves as envisaged by the new brand direction, we will align and continue to deliver meaningful experiences throughout the owners’ journey, in terms of sales and service through design-driven products and new technologies, keeping our valued customers at the heart of all our decisions. We look forward to the day when the new nameplate will be seen on Sri Lankan roads when import restrictions are lifted.”
The launch of Kia’s new logo follows the announcement of the company’s ‘Plan S’ long-term business strategy in 2020. Under Plan S, Kia, among other objectives, has set itself the goal of taking a leading position in the global car market. This is focused on popularising electric vehicles and introducing a broad range of mobility services, tailored to meet the needs and tastes of individuals and local markets.
Kia is a global mobility brand with a vision to create sustainable mobility solutions for consumers, communities, and societies around the world. Founded in 1944, Kia has been providing mobility solutions for more than 75 years. With 52,000 employees worldwide, a presence in more than 190 markets, and manufacturing facilities in six countries, the company today sells around three million vehicles a year.
Kia Motors (Lanka), has represented the Kia brand in Sri Lanka since 1996 and been instrumental in making it one of the most popular automobile brands in the country. With a new Rs. 800 million Logistics Centre in Malabe as the hub for a network of owned subsidiaries and franchised satellite sales, service and spare parts outlets, Kia Motors (Lanka) is geared to drive a new phase of growth for the brand when market restrictions are eased.