LIOC joins forces with DIMO and Tata

From left: Rahul Nazreth (Deputy General Manager – Sales, Tata Motors), Gourav Jain (Assistant Vice President – Finance, Lanka IOC), Himanka Goswami (Head Customer Care – Sri Lanka, Tata Motors), Madhu Singh (General Manager, Tata Motors), Gahanath Pandithage (Group CEO, DIMO), Shyam Bohra (Managing Director, Lanka IOC), Ranjith Pandithage (Chairman and Managing Director, DIMO), B.B. Patra (Senior Vice President – Lube Marketing and Production, Lanka IOC), Vijitha Bandara (Director, DIMO), Ganesh Shetty (Head – Customer Care – Commercial Vehicle International Business, Tata Motors), Anshuman Samanta (Regional Manager – Customer Care (SAARC), Tata Motors), Randhir Singh (Senior Vice President – Operations and Bunkering, Lanka IOC), Mahesh Karunaratne (General Manager – Tata Vehicle Service, DIMO), V. Sivanagalingam (Senior Manager Customer Care Manager – Sri Lanka, Tata Motors), Arfath Ismail (Sales Manager, Lanka IOC), Suresh Kumar (Senior Manager Spare Parts, Tata Motors), and Pyush Mahajan (Senior Manager – Sales, Tata Motors)

Three giants – Lanka IOC (LIOC), Diesel & Motor Engineering PLC (DIMO) and Tata Motors Ltd. India are proud to announce the launch of Tata Motors Genuine Oil. 

The said oil is the highest performance new generation oil (CI4 Plus & 15w40 along with other attributes) for Tata vehicles blended with high quality base oils and selective additives and the most suitable oil for their valued customers at a competitive price. 

This is a genuine engine oil specially designed for Tata Diesel Engines with IOC Technology and backed by DIMO trust and recommendation. It offers its users an increased mileage, higher engine lifetime, longer drain intervals, significantly reduced wear and tear at the point of ignition, effective cam/tappet and valve train wear protection with improved control of oil reduction and better emission control. It also gives an excellent all weather performance due to enhanced cold weather properties.

The new Tata Motors Genuine Oil will be available at DIMO’s island wide network which includes Tata Workshops, Service Dealer Network, Tata parts counters and the Tata parts dealer network. It will also be available in IOC’s fuel stations, Service stations, Lube shops and retail network covering over 1,500 points of sale in total initially.

The collaboration of these three industrial giants ensures a superior quality product at the most competitive price for their clientele. With the trust and reliability DIMO, Tata Motors and LIOC have gained over the past decades in the national and international markets, Tata Motors Genuine Oil customers are guaranteed of durable and efficient results for their vehicles.

Lanka IOC PLC Managing Director Shyam Bohra expressed his gratitude at being able to be a part of this historical launch and to be associated with Tata Motors Ltd. and DIMO. He emphasised that the combination of TATA Motors Ltd., the largest marketer in commercial vehicles; the wide spread DIMO Service network; and the robust supply and distribution chain of Lanka IOC at high performance and cost effective pricing for Tata Motors Genuine Oil in new global container, will ultimately benefit all stakeholders, dealers, distributors and customers in every nook and corner of Sri Lanka. “This launch will benefit all three partners by creating competitive advantage and value creation for stakeholders,” he added.  

“Tata is the No 1 Commercial Vehicle brand in Sri Lanka. We take great care to ensure that our Tata Commercial Vehicle customers enjoy the best after-sales care to promote the longevity of their vehicles. With our wide reach network we are in the best position to ensure that the entire island has all access to this superior quality product,” added DIMO Chairman and Managing Director Ranjith Pandithage.

Commenting on the partnership, Ganesh Shetty, Head – Customer Care – Commercial Vehicle International Business - Tata Motors Ltd. went on to say, “We are delighted that the Tata clientele in Sri Lanka will be able to enjoy this superior product and reap the benefits it offers. It portrays our commitment to delivering better performance, distinct and indeed a differentiated value proposition to the Sri Lankan market.”