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Tuesday, 25 February 2020 01:50 - - {{hitsCtrl.values.hits}}
For over 80 years, Delo has been recognised as a world-renowned diesel engine lubricant brand and has been a leading brand in Sri Lanka for over two decades.
As part of the current marketing campaign, Delo lab was launched on Tuesday, 11 February, at the Narahenpita Economic Centre with the participation of officials from Sri Lanka Police, Narahenpita Economic Centre, media and senior members of the Chevron Lubricants Lanka PLC team.
Delo stands for Diesel Engine Lubricating Oil and is the leading multi-grade diesel engine oil brand in Sri Lanka. Caltex Delo has a long history of proven performance that has firmly established the brand name worldwide, since its introduction in the year 1935 by Chevron Corporation, USA.
The brand has proven to be a symbol of reliability and unsurpassed performance for many types of diesel engines. Chevron operates as a joint venture in Sri Lanka with 51% ownership of Chevron Lubricants Lanka PLC. The company markets and distributes the world-renowned lubricant brands Caltex, Havoline and Lanka in Sri Lanka and exports to the Maldives and Bangladesh.
The lab education will be mainly focus on diesel engine oil application, Delo’s ISOSYN technology, and its benefits to the consumers. Participants will understand how Delo can be a strength to the consumer to go further in life, which is aligned with the campaign theme “the Delo effect” and the brand tagline “let’s go further”.
This technology lab experience takes the participant on a journey through the Delo History Zone, Tech Zone, Product Zone, Experience Zone and Game Zone. All participants will be rewarded with tokens of appreciation for their knowledge gained.
Over the next two months, the lab will visit over 60 locations which gather heavy duty diesel vehicles such as bus stands, economic centres in towns including Kandy, Kurunegala, Jaffna, Trincomalee, Puttalam and Anuradhapura.
Delo is a special formulation of Chevron’s premium base oils, high performance additives and Chevron’s expertise. ISOSYN technology has proven to deliver extended service protection, maximize engine durability and minimise operating costs. Delo Gold Ultra SAE 15w-40 has proven to go up 30,000km travel distance between oil drain intervals in operations done in the Asia Pacific regional countries.
Most modern engines require multi grade oils for their engines. The multi grade engine oil market in Sri Lanka has potential for growth since there are many new diesel engines manufactured after the year 1990, for these new engines the vehicle manufacturer’s recommendation is to use multi grade engine oils. Multi grade oils deliver optimum performance at high temperatures as well as at low temperatures especially when the engine starts, provides better engine durability through protection and improves fuel efficiency.
There are two multi-grade engine oil products under the brand name Delo in Sri Lanka in the viscosity grade SAE 15W-40; Delo Gold Ultra and Delo 400 MGX.
The Delo Effect campaign was launched to educate the consumers of diesel engine oil on best lubrication solutions to protect their vehicle’s engine on which their livelihood depends on and on how to minimise the cost of operations, which will enable them to save money as well as time to take them, their families and their nation further.
