Bajaj emerges ‘Most Loved Motorcycle Brand’ in Sri Lanka

Tuesday, 6 July 2021 00:00 - - {{hitsCtrl.values.hits}}

For the third consecutive year, Bajaj has emerged as the ‘Most Loved Motorcycle Brand’ in Sri Lanka, according to Brand Finance Lanka, in the 18th edition of its annual review.

Bajaj, the world’s fourth largest two-wheeler manufacturer is renowned in more than 72 countries across Latin America, Africa, Middle East, South and Southeast Asia for its impressive range of motorcycles including CT 100, Platina, Discover, Avenger and Pulsar.

Economical and high-performing Bajaj motorcycles have been an integral part of the local transportation landscape since the ’90s. The brand has been considered to be among the ‘Most Loved’ by Brand Finance Lanka since 2011 and won the coveted title in three consecutive years 2019, 2020 & 2021.

“We are immensely proud to be the ‘Most Loved Motorcycle Brand’ in Sri Lanka for the third year in a row. We are grateful to our customers for placing their trust in Bajaj and David Pieris Motor Company Ltd. (DPMC). I would like to extend my sincere appreciation to employees for going above and beyond to deliver optimum customer satisfaction and value for money. Their dedication is what has elevated us to this prestigious position,” said Deputy General Manager (Vehicle Sales) Lakmal de Silva.

De Silva added: “A motorcycle is often the first vehicle an individual owns in our socio-economic context. Having recognised this, we are committed to offering a premium quality product complemented with excellent after sales services to deliver an overall positive experience. Bajaj currently has an extensive branch network of 1,400 sales, service and spare part dealerships across Sri Lanka; the largest in the country.”

Brand Finance winner for each category is based on research where respondents provide feedback on individual brands by sector, with the highest ranking for each being featured in a consolidated table. The criteria to be on the list of brands for consideration, in each category, is based on Brand Finance’s database of brands and historical data gathered over the last 10 years.

David Pieris Motor Company Ltd. is the country’s largest automotive company and has been the sole distributor in Sri Lanka for Bajaj and KTM for over four decades.