AMW opens new Castrol distribution centre in Anuradhapura

From left: AMW Distributor – Anuradhapura H.A. Gayan Aravinda, AMW Head of Lubricants Charith Panditharathne, AMW Group MD Peter Mackenzie

AMW Distributor – Anuradhapura H.A. Gayan Aravinda receiving a souvenir from AMW Group MD Peter Mackenzie

• Powers North Central Province with premium automotive lubricants

Local automotive giant Associated Motorways (AMW), the marketer of renowned Castrol lubricants in Sri Lanka, ceremoniously opened their latest distribution centre in Anuradhapura recently. This will ensure customers in the Northern Central Province get convenient access to Castrol’s premium range of lubricating oils and greases developed with cutting-edge technology.

The new facility located at 259/04/5, Wanniyakulama, Anuradhapura, was declared open by special invitee, AMW MD Peter Mackenzie. The other members of AMW’s senior management, area distributors and well-wishers participated in the event.

For nearly two decades, Castrol has been servicing customers across the island, expanding its reach to continuously improve accessibility of the superior brand. The customer base from Anuradhapura, Polonnaruwa and suburban areas, who will benefit from this initiative include a variety of groups from individual vehicles owners to SMEs such as garage owners, vehicle fleet owners, retail traders, and service stations. Prior to the launch of the Anuradhapura Centre, the closest distributor point for these customers was located in Kurunegala.

Moreover, expanding the Castrol footprint enables the company to service a wider market and fuels the quest to gain market share. The Anuradhapura centre also provides AMW and Castrol a strategic advantage as they are now able to cater to customers from both the Northern and Eastern provinces as well. 

Elaborating on the new centre, Mackenzie said: “We are excited to expand our Castrol footprint in the North Central province. The area is showcasing a resurgence in commercial and economic development activities, and we believe this presents us with a valuable opportunity for market expansion by bringing high-quality, high-performance products to serve more individuals and businesses in the area.”

Castrol has been marketed by AMW since 2002. With legacy experience of over 70 years within the automotive industry, AMW offers Castrol lubricants for any type of vehicle through its island wide dealer network and operating channels and has made Castrol a brand to reckon with in the field of Automotive, Industrial and Marine oils.

Speaking on the occasion, AMW Head of Lubricants Charith Panditharatne said: “We are pleased to inaugurate our new Anuradhapura centre, offering our valued customers Castrol high performance oils, lubricants, fluids and greases for every application. The launch of the new distribution centre also reflects the success of our partnership with a globally recognised brand. Our aim is to consistently develop our presence in the market and increase our market share, staying ahead of ever-evolving consumer preferences and delivering on our promise to customers.”

Castrol is known for its passion, enthusiasm, and performance which has been the driving force of the brand, enabling it to constantly adapt to the revolutionary world. Castrol has a long history of supporting motorsport teams, with Castrol-sponsored drivers breaking the land speed record more than 20 times. Successful partnerships with numerous teams in Formula One and the World Rally Drivers’ Championship have demonstrated Castrol’s ability to develop the most cutting-edge lubricants in the world.