World’s largest public relations firm Edelman enters Sri Lanka

• Appoints PR Wire exclusive affiliate partner in Sri Lanka

Edelman established its footprint in Sri Lanka with the appointment of PR Wire as an exclusive affiliate member yesterday. The agreement was signed by Edelman India Managing Director Robert Holdheim and PR Wire founder and Managing Director Ashan Kumar, in New Delhi-NCR (National Capital Region) India.

Edelman is the world’s largest public relations firm with 66 offices and more than 4,500 employees worldwide, and affiliates in more than 30 cities.

Speaking about the partnership, Holdheim said: “As we increasingly look at developing cross border programs in South Asia following our APACMEA  geographic reorganisation on 1 July, it is essential to identify best in-class partners in markets where we do not currently have wholly-owned offices.

“We are delighted to partner with PR Wire in Sri Lanka and will continue to provide the highest-quality client servicing in line with our firm’s global standards.”

Through this partnership, PR Wire will be able to offer leading communications solutions to both local and international clients in Sri Lanka as an exclusive Edelman affiliate member.

Thanking Edelman, Kumar said: “On behalf of my team at PR Wire, we thank Edelman for choosing our firm to represent their global identity in Sri Lanka. Over the years, public relations industry has evolved significantly owing to the tireless efforts of industry leaders like Daniel J. Edelman.

“We are certainly proud to partner the world’s largest public relations firm. Through this partnership, we will strive to further accelerate the value of public relations in the Sri Lankan community.”

PR Wire consults with a gamut of brands in the Government, IT, ICT, education, communication, fashion, FMCG, finance, sustainability and industry body verticals producing effective corporate strategies. The company has also extended its presence in the UK with the belief of integrating communications and sustainability to help create new business opportunities concentrating  on three core sustainability functions; social, economic and environmental.

PR Wire is also a partner of CSR Wire, a leading source of Corporate Social Responsibility (CSR) and sustainability press releases, reports and information.