The UAE commands $18 billion of the$30 billion franchise economy of the Mena region, said the event organisers of the upcoming Middle East Franchise Expo & Forum in Dubai, UAE.
The third edition of the event will be held on October 25 and 26 at the Jumeirah Beach Hotel, said Omar Al-Haza’a, vice president of the Middle East and North Africa Franchise Association (Menafa).
“The forum will showcase a wide range of 90 brands in the two-day event. We want to send a clear message to the industry that franchising is not only F&B as it covers more than 75 different sectors, from education to health, services, sports to automotive, just to name a few,” added Al-Haza’a.
“Mena markets hold some of the most extraordinarily advantageous platforms for the development of the franchising industry in the world as it is a $30 billion franchise economy,” he noted.
The event offers a unique platform for investors to meet franchisors in a congenial setting, in addition to specialized seminars and workshops, making it an absolute ‘must attend’ show for everyone interested in the franchising business. “The Mena region, home to 355 million people, has witnessed numerous positive changes in recent years. With most countries adopting new policies allowing for positive changes, the economy is reviving rapidly especially with the help of factors such as the region’s overwhelmingly young population and the vast demand from high income states,” he added.