Two Lankan agencies make presence felt at Cannes

Day Two: The second day at Cannes Lions International Festival of Creativity, the world’s largest advertising festival started off with us being able to view the finalist work displayed for the categories Print, Outdoor, PR, Promo and Activations, Direct and Media.

It was great to see two agencies from Sri Lanka making their presence felt here at Cannes this year with Leo Burnett and JWT making their mark for Sri Lanka by having work shortlisted. What is more important is that both the pieces shortlisted by the agencies were for non-traditional work.