Sri Lanka’s leading communications company Triad, with its indigenous roots and established credo ‘Sri Lanka Can,’ has taken another significant step in its corporate journey.
Triad’s move to spacious premises at the heart of Colombo’s business district marks the company’s ambitious growth plan for 2012 and beyond.
The sprawling 10,000 square foot premises on the banks of the Beira Lake, embraces the open plan concept, and was designed to encourage free thinking and imagination, greater collaboration and cohesive integration – the cornerstones of great communications solutions that work.
“Our new large open space with a clear span end-to-end is evocative of our unique Api philosophy, which envisages all 110 people that make up the team working together as one, sans barriers. Already, we have experienced a palpable increase in our creative energy and team spirit, and I have no doubt that it will deliver the operational efficiencies which are vital for agencies in the new age. As an organisation that has promoted learning and knowledge sharing as vital tools in the delivery of effective communications solutions, the new space amply facilitates the desired learning culture,” said Triad CEO Sarva Ameresekera.
Triad Joint Managing Director Varuni Fernando, commenting on the agency’s future-readiness, said: “Triad services many indigenous brands with the clear objective of delivering the best creative and cost-effective solutions that positively impact the clients’ bottom lines. We have over the years honed our process to ensure the best delivery possible, from our initial research and strategy to execution. The future of the industry demands such clear focus and we believe we are ready for that future, right now.”
Launched 19 years ago as a mere advertising outfit, Triad reached adulthood as an integrated communications hot house, setting new industry parameters as a truly local agency, transcending conventional communication boundaries and reaching the hearts and minds of “consumers” with insightful ideas and real life behavioural truths.
The company’s decision to grow even bigger follows an especially eventful 2011, which led to growth and performance in all spheres of professional activity. As an agency, Triad continued to be recognised at local award shows, winning the ‘People’s Award’ for the ‘Best TV Commercial of the Year – CIC Biththara Vee’ at SLIM People’s Awards 2011.
At Sumathi Tele Awards, Triad won coveted Silver for its television commercial created for Sri Lanka Insurance – Motor as well as a commendation for the CSR creative work done on behalf of Sri Lanka Army ‘Bravehearts’. At Effies 2011, Triad won accolade for Elephant House KIK campaign for having broken new ground in the local beverage category.
For the team, it was an exciting year with participation at a number of foreign workshops. It was a huge achievement for the Triad Team to take wing to Cannes Awards – the Oscars of advertising in the world following its spectacular win at the ‘Young Cannes Lions’ competition locally.
At the local ‘Young Spikes’ competition, the Triad Teams did well to be placed in both the Creative and Media categories. A team of eight represented Triad at Adfest 2011 in Thailand while three team members attended the Social Networking Forum in Singapore.
Understanding the needs of a fast paced digital world, Triad launched Sri Lanka’s first virtual agency in 2010. In 2011, this business succeeded in capturing a number of new accounts in Singapore, USA, Australia and India proving that the platform has great growth potential.
The agency rates 2011 as one of its best years ever, with the agency sustaining its key client accounts as well as winning new brands and services to enhance the portfolio.
Through the year’s many triumphs, and some tribulations, the most significant aspect of transformation was the team’s smooth transition into a new era of business operations. As a company that believes in staying young, Triad welcomed an influx of young blood into the team while looking to the old brigade to impart agency ethics and values.
Triad’s CEO added: “As we mark a new beginning at our brand new home, we stand steadfast in our positive thinking, strong patriotic ties and our determination to stay at the top of our game. In 1993, we came into an industry teeming with multinational agencies. We changed the rules of the game and exemplified that ‘Sri Lanka Can’. In 2012, we will embark on a mission to push the frontiers of our country as it takes centre-stage amongst emerging nations in the new world order.”
The new premises also features the offices of the Group’s Corporate Publications company Emagewise Ltd. and the Public Relations arm Hardtalk Ltd.