The Creative Rankings launched with Leo Burnett’s DiLallo at the top

Sunday, 3 October 2010 23:50 -     - {{hitsCtrl.values.hits}}

The Creative Rankings, an interactive and real time ranking for Asia’s creative community, has been launched recently including all up-to-date data from this year’s major international and regional award shows.

The Creative Rankings or is the only independent, real time ranking and archive for Asia’s creative advertising community based on this year’s results from D&AD, Cannes Lions, One Show, Clios, Spikes Asia, Asian Marketing Effectiveness Festival and Adfest.

The promoters said “Our software developers have worked day and night to update the database with the results from all the major regional and international awards shows, including the full results from Spikes Asia 2010 which recently concluded on 22 September in Singapore.”

Each creative is ranked according a weighting system that assigns a predetermined number of points to awards won at each individual award shows. The result is an interactive, real-time ranking of the top creatives in Asia based on more than 4,000 entries.

This year Leo Burnett Australia’s Andy DiLallo has emerged as the top executive creative director across Asia-Pacific. Nick Worthington from Colenso BBDO New Zealand and Steve Back from Saatchi & Saatchi Australia joins DiLallo at the top in second and third positions respectively.

For the Greater China region, Leo Burnett Hong Kong’s ECD Connie Lo tops the ranking followed by Spencer Wong and Nick Lim, both from McCann Worldgroup Hong Kong.

For Southeast Asia, DDB Group Singapore’s Joji Jacob is the top executive creative director. Ogilvy & Mather Thailand’s Nopadol Srikieatikajohn is in second position with Ali Shabaz from Grey Group Singapore in third.

Each creative is listed with his/ her own profile including a short bio and all major wins complete with the creative work in high resolution in a searchable archive. Creatives can claim their profile to update information, add new work and share their portfolio on Facebook.

Users can also filter entries to display results by agencies, networks, countries, brands and sectors to answer questions like: How does the Philippines compare to Hong Kong in terms of creativity? How does my agency compare to others in Indonesia?  Which agencies are the strongest in the travel and leisure sector?

The Creative Rankings is currently free to trail as a beta product.