Strategy College MSc in Strategic Marketing students graduate in Malaysia

Tuesday, 14 May 2013 00:00 - - {{hitsCtrl.values.hits}}

Strategy College of Business recently saw 48 students of their Executive MSc in Strategic Marketing, successfully graduate at the Convocation of Asia e University (AeU) in Kuala Lumpur, Malaysia. The graduates were part of a grand ceremony which was held on 21 April, bringing together 900 other graduates from around the world who completed their Executive MSc at the Asia e University.

The Asia e University is an Asia Cooperation Dialogue initiative funded by the Government of Malaysia and is also a member of the Association of the Commonwealth Universities (ACU) and recognised by the University Grants Commission (UGC), Sri Lanka. AeU’s presence in over 25 countries along with 2100 plus students worldwide has led them to becoming an active member of many international organisations providing various educational options worldwide. The MSc in Strategic Marketing is especially designed to promote marketing as a Strategic business function, and is available to students at a duration of 1 year. It comprises of 6 modules plus a research project where students have the flexibility of attempting their project either after all modules are completed or whilst modules are being completed. All students attempting their research project will have the support of a professional lecturer guiding and supporting them until completion. Subjects such as Strategic Brand Management, International Marketing, Marketing Finance, Developing Strategic Marketing Plans, Strategic Management for competitive advantage and innovation, NPD, Entrepreneurship, Project Management and Market Research are some of the cutting edge subjects offered.

Applicants for the Executive MSc can be from both Marketing as well as non Marketing backgrounds; Diploma holders; Graduates; Executives with either a Professional Qualification or Work Experience.

“Working and studying simultaneously is not an easy task. However, I am glad I made the decision to take up the Executive MSc in Strategic Marketing. The Executive MSc was educationally stimulating and empowering at the same time. I gained specific knowledge on sharpening my organisation’s strategic focus as well as my career. Enrolling as an MSc student at Strategy College was one of the best investments I have ever made and my success as the ‘batch top’ at the recent graduation was a direct reflection of the commitment made by their world class lecturers,” said Maharaja Entertainments (Pvt) Ltd. A & R Manager, Sampath Fernando.

Wijeya News Papers Ltd. Business Development Manager Amar A. Gunasekara said, “The Executive MSc at Strategy provided me with both academic theory and practical business experience.

Classes were structured in a very interactive manner allowing me to learn from the most intelligent and innovative in the field as well as my qualified peers. The small classroom size brought about a very personal interaction with lecturers.

The graduation ceremony in Malaysia was a memorable experience and I thank Strategy College for the immense knowledge I have gained and the lifelong friends I have made”. The next intake for the MSc in Strategic Marketing is on 6 June and enrolments are now on. For further information please call Anuradha on 0727599282 or Jackie on 0773445557.