Sunday Dec 15, 2024
Sunday Dec 15, 2024
Friday, 24 June 2016 00:00 - - {{hitsCtrl.values.hits}}
From left: CIM Sri Lanka Manager Membership Development Sanjay Hettiarachchi, CIM Sri Lanka Chairman Sanjika Perera, SLT Chief Marketing Officer and SLT VisionCom Chief Executive Officer Ajantha Seneviratne and SLT General Manager Corporate Relations Rohana Ellawala
Sri Lanka Telecom PLC (SLT) has joined hands with CIM Sri Lanka for its 16th Annual Conference. The Chartered Institute of Marketing, Sri Lanka has conducted the Annual Conference for 15 successive years and SLT has partnered with the CIM Annual Conference since its inception.
The 16th Annual Conference will be inaugurated on 28 June at 6:30 p.m. and the technical sessions will be held on 29 June from 9 a.m. to 5 p.m. at Waters Edge, Battaramulla. Themed ‘Disruptive Innovation’, the conference will cover topics on the Concept of disruptive innovation, Nurturing disruptive innovation and how Digital Neuromarketing techniques are disrupting the traditional market research industry.
The keynote speaker of the event will be Dr. Prafulla Agnihotri, Founder Director and Professor of Marketing and Strategy at the Indian Institute of Management (IIM) in Tiruchirappalli who will speak on the ‘Concept of Disruptive Innovation’. He holds a Masters Degree in Management Studies (M.M.S.) and Ph.D. in International Marketing Strategy area from Jamnalal Bajaj Institute of Management Studies, Mumbai.
Among the panel of eminent speakers is Professor Wong Poh Kam, Professor at the National University of Singapore (NUS) Business School in entrepreneurship and innovation strategy with a special focus on Asia. Dr. Gemma Calvert, Professor of Marketing, Nanyang Business School, Nanyang Technical University, Singapore will speak on ‘Neuromarketing.’ She is a world-renowned Neuroscientist and a specialist in the application of brain science to business.
CIM Sri Lanka Chairman Sanjika Perera said: “We are delighted and honoured to have SLT once again as our strategic partner. This longstanding partnership has enabled CIM Sri Lanka to develop professional excellence among the business and marketing community. We are confident of the continued support of SLT towards the upliftment of the marketing disciple in Sri Lanka.”
Commenting on the company’s continuous support of the conference, SLT Chief Marketing Officer Ajantha Seneviratne stated: “SLT is proud to partner with CIM Sri Lanka in conducting the institute’s flagship event which brings together marketing professionals, both locally and internationally to discuss an emerging theme that will shape the future of Marketing.” He also stated that it is a pleasure to be partnered with a professional body such as CIM Sri Lanka for 16 years continuously.
