Sarva wins ‘Commercial of the Year’ for Lanka Bell ‘Thambili’ TV commercial

Friday, 28 December 2012 00:01 -     - {{hitsCtrl.values.hits}}

Sarva Integrated Ltd. was awarded the ‘Commercial of the Year’ award for their outstanding creative work on the Lanka Bell ‘Thambili’ commercial at the Sumathi Tele Awards 2012, held recently at the BMICH.

This commercial sets a unique benchmark as it is one of the very few commercials to have won both ‘Most Popular TV Commercial’ at the recently concluded SLIM Nielsen’s People’s Choice Awards and ‘Commercial of the Year’ at the Sumathi Tele Awards in a single year. Yet another point of importance is that Sarva Integrated was the only advertising agency nominated for representing a fixed line service provider at the awards this year.

Sarva Integrated have proved their creative mettle year after year by consistently being among the celebrated winners at the Sumathi Tele Awards. The ‘Hardha Saakshiya’ commercial for Union Assurance, ‘Walisinhaarachchi’ for Sinha Cement and ‘Kottu’ for Lanka Bell, can be highlighted as a few examples that have stood tall for Sarva Integrated over the years.

“Lanka Bell has had a long and fruitful partnership with Sarva Integrated, and we have seen their communication solutions work time and again to build strong brand presence, deliver effective market share and maintain a strong top of mind recall for Lanka Bell,” said Rishaard Mansoor, Marketing Director of Lanka Bell.

“Winning this award means a great deal to us as it proves that Sarva Integrated is capable of producing award winning communications that are both creative and effective,” said Chrishantha Jayasinghe, Managing Director of Sarva Integrated.

“Our creativity has been recognised at the Sumathi Tele Awards and our effectiveness has been rewarded at the SLIM-Nielsen’s People’s Choice Awards, which is Sri Lanka’s only award show that is judged through established and reliable market research methods, thereby accurately predicting the effectiveness of a communication piece, and is not decided upon by the subjectivity of a judging panel.”

Sarva Integrated has been in operation for the past seven years and during that period has grown to become one of Sri Lanka’s most effective local agencies with an impressive and diverse portfolio of clients such as Caltex, Union Assurance, DIMO, Hutch, BIC, Denta, Pan Asia Bank, Phoenix, Arpico, and NDB Investment Bank to name a few.