SINGAPORE: Ogilvy & Mather Asia-Pacific was named Network of the Year at the 2011 Campaign Asia-Pacific Agency of the Year Awards, held last night at the St Regis Hotel.
The Agency Network of the Year result is calculated by combining the scores of all four agency categories across both sub-regional and regional categories.
The WPP-owned network picked up a total of 30 points across various sections, narrowly edging out Omnicom’s DDB by just one point to clinch top prize.On the regional level, Ogilvy & Mather won Creative Agency Network of the Year and Ogilvy & Mather PR won Specialist Agency Network of the Year.
At sub-regional level, Ogilvy One Beijing picked up Digital Agency of the Year for Greater China while in India, the agency scored two first places - Ogilvy & Mather Mumbai took home the Creative Agency of the Year, while OgilvyOne Mumbai was named Digital Agency of the Year.
Omnicom also did itself proud last night, bringing home the title of Holding Company of the Year for the second year running. This score is the result of aggregating the scores of all agencies within the holding company’s group in all categories in both Sub-Regional and Regional geographies. Any agency that is owned 20 per cent or more by a holding company contributes points to this award.
On the regional level, Chris Thomas, CEO of Asia for BBDO, was awarded Asia-Pacific Agency Head of the Year, while Andy Wilson, also from BBDO Proximity, won the Asia-Pacific Account Person of the Year accolade.
In the sub-regional categories, Omnicom outperformed chief rival WPP, overshadowing these and other competitors in Australia and New Zealand. DDB Group New Zealand picked up Creative Agency of the Year, Clemenger won Digital Agency of the Year, and Interbrand Sydney received the Specialist of the Year accolade.
In the South Asia sub-region, Mudra and OMD Digital placed second in the Creative and Digital categories, while Mudra Max Mumbai scored winning points in Specialist. In North Asia, TBWA\Hakuhodo won Creative Agency of the Year. Meanwhile, in Southeast Asia, DDB Group Singapore was Creative Agency of the Year and Tribal DDB Singapore named Digital Agency of the Year.
GroupM held its own too on the regional awards board with Mindshare Asia-Pacific winning the title of Media Agency Network of the Year, and Mindshare’s Liam MacManus recognised as Asia-Pacific Media Planner or Buyer of the Year.
Digital Agency Network of the year though went to Aegis Media’s Isobar Asia-Pacific. The agency won over 70 new accounts this year with digital turnover growing 30 per cent and profitability 50 per cent. The awards night also recognised the achievements of Campaign’s Brand of the Year Gap China, and Client Marketer of the Year, Oliver Chong. Ogilvy & Mather’s Tim Isaac also received the Lifetime Achievement Award.