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New York Festivals International Advertising Awards competition announced the 2017 award-winners at the New York Show gala held at on 18 May at the renowned Jazz at Lincoln Center’s Frederick P. Rose Hall in New York City.
The annual event celebrating the World’s Best Advertising was hosted by actress and TV personality, Debi Mazar and kicked off with a cocktail reception followed by the awards ceremony and an after-party at the Ascent Lounge to honour trophy-winners. The spotlight was on the 2017 award-winners as they celebrated with advertising creatives, Jury members, press and guests from around the globe.
The 2017 Executive Jury of Global Chief Creative Officers, and Executive Creative Directors, and NYF’s first-annual Film Craft Executive Jury, comprised of some of the most creative, technically advanced filmmakers in the industry today, selected the World’s Best Advertising award winners from the Shortlist chosen by the NYF’s 400+ Grand Jury members from 75 countries.
The combined 2017 Executive Juries awarded eight prestigious Grand Prize Awards, 56 First Prize Awards, 155 Second Prize Awards, and 261 Third Prize Awards.
The prestigious 2017 Best of Show Award was awarded to “Meet Graham” Clemenger BBDO Melbourne’s Public Service Announcement for client Transport Accident Commission Victoria.
Lockheed Martin, American global aerospace, defense, security and advanced technologies company was honored with the New York Festivals 2017 Brand of the Year Award for their commitment to creativity and innovation. Creative work submitted on behalf of Lockheed Martin was honored with two Grand Awards, as well as six First Prize Awards.
BBDO was center stage earning the title of 2017 Network of the Year for the fifth year in a row. The award is presented to the agency network that achieves the most awards and produces the finest caliber of work. In total, 22 global offices earned an impressive two Grand Prize Awards, seven First Prize Awards, 12 Second Prize Awards, 15 Third Prize Awards, and 78 Finalist Awards. In addition, the network was recognized with the United Nations Department of Public Information First Prize Award and two UNDPI Finalist Awards.
The Regional Agency of the Year Award is awarded to an advertising agency that earns the highest score for entries in all competitions across all mediums. This year’s Regional Agency of the Year Awards honors the following global agencies: Europe - Heimat Berlin; North America - McCann New York; South American - AlmapBBDO, Sao Paulo; and Asia Pacific - Clemenger BBDO Melbourne.