Nescafé voted number one ‘Hot Beverage Brand of the Year’

Tuesday, 21 February 2012 00:00 - - {{hitsCtrl.values.hits}}

Nescafé, the world’s premium coffee brand, was voted the number one people’s choice for ‘Hot Beverage Brand of the Year’ at the SLIM-Nielsen People’s Awards 2012.

Held annually to recognise the brands and personalities that have left a lasting impact on Sri Lankan consumers, the SLIM-Nielsen Peoples Awards is widely likened to a Grammy nomination for those in the local business field, reflecting the votes or choice of the people for their favourite brands.

Nescafé from Nestlé is the world’s number one coffee brand – famous for its rich and smooth aroma – and is loved by consumers across the globe. “Nescafé has always been a people’s brand. A ‘Nescafé break’, ‘Nescafé moment’ and ‘jump-starting the day with Nescafé’ are phrases we’ve heard throughout the years from delighted coffee lovers and fans. Today, we’re proud to say that Sri Lankans in every nook and corner have access to the world’s number one coffee brand – anytime, anywhere. We’re delighted and immensely gratified that Nescafé has been voted by the people as their preferred hot beverage choice” said Norman Kannangara, AVP – Beverages for Nestlé Lanka PLC.

Nescafé vending machines in the country have established Nescafé as the preferred choice in the out-of-home channel for any and every function; making it accessible to Sri Lankan consumers anytime, anywhere.

“Nestlé’s commitment to the highest, unparalleled quality and aromatic, flavour combinations have made Nescafé the world’s premium coffee brand” said Alois Hofbauer, Managing Director for Nestlé Lanka PLC.

“From its beginnings in the 30s to the present day, Nescafé has evolved to become part of people’s lives. I am thrilled and encouraged to see how Sri Lanka has embraced Nescafé, and to witness its first place in the hearts and minds of Sri Lankans. We will uphold the people’s trust in Nescafé and continue to satisfy Sri Lankan coffee lovers with the best coffee experience in the world.”

The SLIM-Nielsen Peoples Awards is Sri Lanka’s premier marketing awards ceremony. It is organised by the Sri Lanka Marketing Institute (SLIM) and backed by Nielsen, the largest research company in Sri Lanka.