NDB Shilpa awarded at Asia Pacific Customer Engagement Forum

Wednesday, 11 May 2016 00:00 - - {{hitsCtrl.values.hits}}

NDB marked yet another milestone by winning the ‘Runner-Up’ award for Effectiveness in the Retail Touchpoints and Merchandising Category at the recently held ACEF Awards in Mumbai India. The award was accepted on behalf of the Bank by its Assistant Vice President – Marketing Sanjaya Senarath.

Commenting on the receipt of this award, Senarath said: “We are honored and humbled to be recognised by CEF. NDB’s brain child ‘Shilpa’ began as a result of understanding that every parent’s dream is to give their child the best of education.The Bank worked hard to take this product across and reached out to parents and children island wide. We are continuing our efforts to take this forward.”

NDB designed ‘NDB Shilpa’ as a solution to every parent’s dream of giving their children the best possible when it comes to education and their future. Shilpa is not merely a children’s savings account, but a comprehensive financial proposition that provides for a child’s education throughout his/her childhood while instilling the good habit of saving in them. NDB Shilpa supports and grows alongside children through infancy up until adolescence to mentor and guide their education each step of the way.

Thus, NDB Shilpa is customised into three segments namely, NDB Bilindu, NDB Kids and NDB Teen.NDB Shilpa Children’s Savings Account continues to focus on inculcating a regular savings habit amongst the young savers.It will reward the account holders who commit every month with a committed amount with a Bonus Interest. NDB Shilpa accounts can be opened with an initial Deposit of just Rs. 500 and a minimum monthly commitment value of Rs. 500.

It has made its way into many households in the country to satisfy every parent’s aspiration to educate their child. NDB Shilpa motivates students towards academic excellence while offering attractive cash rewards to its account holders who excelled in the Government Examinations.

NDB Shilpa Digital www.shilpa.ndbdigital.com is a special web site which aims to effectively cater to the young parents and kids of the digital age. NDB Shilpa digital interface is a child friendly, interactive online resource which shares valuable information on themes such as saving, study tips, good parenting, child nutrition, early childhood development, etc. The digital resource also designed with edutainment features that will attract and engage with the tech savvy young ones.

Going further, the bank initiated a series of educational seminars to students of Grade 4 and 5 in 50 schools around the country. The campaign continues under the theme ‘Education is the best gift for a Child’ and consisted of TV, radio, press and magazine advertising in Sinhala, Tamil and English.

With the vision to be “the driving force for a financially empowered Sri Lanka”, NDB is committed to create superior shareholder value and to ensure success of all the stakeholders that join the bank in its success journey.

NDB remains dedicated to guide its customers to success whilst being committed to support them accomplish their life long ambitions and uplift their standards of living through the range of services that is accessible through its growing branch network. Further details on NDB’s many products can be obtained from its 24 hour Call Centre, by calling 011 2448888 or by visiting NDB Bank’s website on www.ndbbank.com.