Ministry of Crab partners with zMessenger to enhance customer experience

Monday, 16 June 2014 00:00 -     - {{hitsCtrl.values.hits}}

zMessenger Ltd., an award winning integrated mobile media company, recently created a mobile-based communication platform for one of  Colombo’s most sought after restaurants – Ministry of Crab (MOC), enabling it to adopt an effective communication platform with its customers via SMS. The Ministry of Crab is Sri Lanka’s first restaurant dedicated to serving export quality lagoon crabs. It is the brainchild of celebrated chef and restaurateur Dharshan Munidasa, partnering with Sri Lankan Cricketing Legends Mahela Jayawardane and Kumar Sangakkara. The Ministry of Crab commenced operations on 12 December 2011 and is housed in the renovated 400-year-old Dutch Hospital, where it has proved to be a tremendous success. “For a restaurant like Ministry of Crab that handles a lot of overseas visitors, we need to be sophisticated and current in our use of technology. We see lots of foreign customers making reservations using local SIM cards and for us to be able to send them a confirmation that easily identifies our brand, shows our ability to cater to a more discerning and well-travelled market. zMessenger is a great partner in this venture as they are able to connect us to all the required service providers and give us a platform that helps us stay current in what we do,” stated Munidasa, Co-founder of Ministry of Crab. zMessenger is an integrated mobile marketing company specializing in planning, creating and executing effective mobile marketing solutions for last ten years. The MOC database and customers will be able to receive updates and confirmation of their reservations and new promotions via SMS. “All this would add value to Ministry of Crab’s relationship with its customers. Each of our offerings share the common trait of harnessing the power of mobile and providing a next generation solution platform that adds value to the business of our clients and partners,” said Jayomi Lokuliyana, CEO-zMessenger. The newly acquired service will help MOC to add more value to its customer’s experience and maximise on its rapid improvements.