Mindshare dominates at Festival of Media Asia Awards

Monday, 18 March 2013 00:01 - - {{hitsCtrl.values.hits}}

Mindshare, the global media agency network, stole the show at the annual Festival of Media Asia Awards, picking up five awards including the grand prix title ‘Network of the Year’.

Mindshare India led the winners, picking up three awards: Best Event/Experiential Campaign, for an innovative campaign for Hindustan Unilever’s ketchup brand Kissan; The Effectiveness Award, for a campaign for PepsiCo drinks brand Slice; and as a partner for Best Contribution to a Campaign by a Media Owner, for a campaign with MTV for Unilever brand Axe. Mindshare Malaysia added to the haul picking up the Best In-Store Activation award for work for Nesvita Omega Plus.

The combined efforts of the Mindshare agency offices across Asia Pacific brought Mindshare the top award of the night, ‘Network of the Year’.

Speaking about the wins, Mindshare APAC Chairman Ashutosh Srivastava said: “I’m delighted to see that our offices continue to set the standard in this region and lead at every major industry awards.

This is terrific recognition of our teams, and our clients, who encourage and work with us to help create and deliver market-leading work on such scale. It again demonstrates the strength and depth of Mindshare’s network across this region, which we have built along with GroupM over the years.”Mindshare was also highly commended in the Best Social Media Strategy and Best Use of Content categories as well as supporting Ogilvy & Mather who won the Best Targeted Campaign category for work for IBM.

You can see all the winning campaigns here: http://www.festivalofmedia.com/asia/awards/shortlist-and-winners-2013