Leo Burnett wins first ever Cannes Lion metal for Sri Lanka

Thursday, 21 June 2012 01:37 -     - {{hitsCtrl.values.hits}}

Leo Burnett Solutions Inc. created history by being the first ever Sri Lankan agency to be recognised at the prestigious Cannes Lions International Festival of Creativity by winning metal in the Best Consumer Engagement category for work done for the Mawbima newspaper, with the agency’s national flag concept.

The Cannes Lions Festivity this year hosts over 11,000 delegates from over 90 countries from the creative community all gathered in one place to celebrate creativity. The national flag initiative was created by Leo Burnett Sri Lanka in partnership with Starcom to celebrate the national day by creating a nationalistic feeling amongst all Sri Lankans by turning a national newspaper into a national flag which engaged people like never before.