Leo Burnett the Communications Partner for HSBC Colombo Fashion Week

Tuesday, 2 April 2013 00:56 - - {{hitsCtrl.values.hits}}

Leo Burnett Solutions Inc. (LBSI), the local office of the global advertising network Leo Burnett Worldwide, is partnering with HSBC Colombo Fashion Week (CFW) in its 10th year of enabling and celebrating fashion and design in Sri Lanka.

HSBC CFW 2013 recognises the next generation of designers, saluting and supporting them while paying tribute to their mentors; their pillars of inspiration. LBSI one of the most acclaimed and awarded ad agencies in the country believes in nurturing creativity and talent and is happy to support HSBC CFW’s vision to support the ‘Gen-Next’ of the fashion industry debuting some of the youngest talent from Sri Lanka.

Fashion is a platform that promotes a lifestyle just as much as the product, teaching consumers to associate a particular brand with a specific lifestyle. It is a form of creative expression and resonates well with the Burnett philosophy that creativity has the power to transform human behaviour.

Leo Burnett and its integrated arm Arc Worldwide, is one of the world’s largest agency networks and is a member of the Publicis Groupe, the world’s fourth-largest communications company. Leo Burnett holds people at the centre of its strategic thinking, technological innovation and creative ideas, focusing first and foremost on human behaviour before attempting to tell a brand’s story.