Proving its leadership in effective advertising and brand building
Eighty-eight entries were received by the Sri Lanka Institute of Marketing for Effies 2010, of which 16 outstanding campaigns received a coveted Effie.
Five of them went to the Grant Group. (Response Marketing and Grant McCann Erickson)
The Effies, founded in 1968 by the American Marketing Association to celebrate the most strategically effective campaigns that have proved successful and overcome market place challenges, are among the most sought after awards by agencies and clients alike.
Worldwide, companies like Ford Motors, Playstation, Apple and CNN have won Effies. Today, the Grant Group is proud that their special brand of intensively researched, strategic creativity has put them on the map once more.
The Grant Group salutes its clients SriLankan Airlines, Etisalat and Renuka Agri Foods PLC, with whom it shares this glory; clients with whom it shares a solid partnership, commitment and passion.
Marketing Manager – Pre-Paid of Etisalat Sunjeewa Perera said: “Commitment and passion being rewarded is what I call it. Truly honoured to work with the set of people at Response who go the extra mile to make it happen. A brand launch that Sri Lanka has never witnessed was accomplished with flair followed by consistent activity to keep Etisalat top of mind. This is about you and what you have done to make this happen and as a result Etisalat was rewarded. Guess that’s what the brand stands for too. “It’s about you”. Once again great team work and let’s make sure we show Sri Lanka that there is much more to come!”
Manager Advertising of SriLankan Airlines Priya Epitawela said: “Effective communications is a difficult achievement in a communications environment that is highly cluttered and fragmented. What is needed is a strong team both from the client and the agency side, who work together with a common understanding of what communications effectivity is. It is only then that an award like Effies becomes a reality. SriLankan Airlines is proud of being the recipient of an internationally recognised award such as the Effies.”
Executive Director of Renuka Agri Foods PLC Shamindra Rajiyah had this to say: “Renuka coconut products have been available in the international market for over 30 years. We launched nationally into the retail market last year and it is indeed a privilege to be awarded a Silver Effie for our ‘Van Wars’ campaign at the Effie Awards 2010. Renuka Agri Foods wishes to take this opportunity to thank Grant McCann Erickson for its commitment, professionalism and enthusiasm to nurture Renuka to great heights.”