Knowledge Conglomerate program on ‘How to get the best out of your Ad Agency’

Thursday, 17 October 2013 00:00 -     - {{hitsCtrl.values.hits}}

The Knowledge Conglomerate (TKC) has announced an executive-education program on “How to get the best out of your Ad Agency”, which will be course directed by Sandeetha Jayasinghe. The program is scheduled for 5 November, 2013 from 8:30 a.m. to 5:00 p.m. at the Galadari Hotel, Colombo. “When the CEO or the Board of Directors poses questions on the ROI of the advertising and promotions budget, usually a marketing team is speechless. The key elements to delivering corporate objectives through communication, is learning the right way to brief, inspire, judge and to execute a campaign. Advertising is a fantastic science which creates magic. If the right tools are used together with passion and inspiration achieving results is guaranteed,” Course Director Sandeetha Jayasinghe said. “Given the limited budgets a company would have for advertising and promotions, it is critical to build a strong relationship and maintain a healthy debate with the Ad Agency in order work towards a mutually benefited outcome,” said TKC Director Kapila Liyanage. The Course Director Sandeetha Jayasinghe is the Founder of The Flying Elephant Consultancy and Training, Previously GM Retail Marketing for Cargills FoodCity, Marketing Manager Home Care, Senior Brand Manager Signal/ Lifebuoy at Unilever Sri Lanka, Head of Modern Trade Channel at Unilever Sri Lanka and with Client Servicing experience at JWT Advertising. TKC is a leading provider of executive education programs in Sri Lanka, in addition to pursing several knowledge based ventures. For Registrations Please email events@tkc.lk or Call 011 5869 514

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