Kelani Cables clinches Silver at SLIM-Brand Excellence 2016

Friday, 9 December 2016 00:01 - - {{hitsCtrl.values.hits}}

Kelani Cables PLC, Sri Lanka’s number one brand in secure electrical and communication cables, bagged Silver at the 15th SLIM-Brand Excellence 2016 Awards ceremony held at the BMICH.

The award was conferred to recognise the company in the B2B brand of the year category.

SLIM-Brand Excellence is conducted annually by the Sri Lanka Institute of Marketing (SLIM) to recognise champion brands in the Sri Lankan marketplace.

Kelani Cables PLC Director/CEO Mahinda Saranapala said Kelani Cables being Sri Lanka’s number one brand in secure electrical and communication cables contributes immensely towards the success and development of leading business entities and government organizations in the country as well as diverse projects carried out throughout the country.

“Being a diversified company Kelani Cables PLC facilitates needs of a diverse clientele. I treat this SLIM-Brand Excellence Silver award won by the company for the second consecutive year as an endorsement by SLIM towards Kelani Cables brand as a superior one. It is recognition for our dedication towards the success of local businesses and customer satisfaction. I salute Kelani Cables PLC workforce at this special moment for their dedication towards the company’s socially responsible endeavour,” he said.

Kelani Cables PLC General Manager – Marketing Anil Munasinghe said: “Kelani Cables PLC is very concerned about the standards of its products. Many local companies dedicated to provide customer satisfaction rely on the products of Kelani Cables PLC. Superior quality of our main product, Kelani cables wire and other products in the product portfolio have made companies successful and houses, industries and buildings secure. With this Silver award SLIM has recognised Kelani Cables PLC as a socially responsible entity.”

Kelani Cables Brand Development Manager Channa Jayasinghe said Kelani Cables is the most preferred brand in secure electrical and communication cables among the construction and projects spheres in the country and SLIM-Brand Excellence 2016 Silver award endorsed that fact.

“This recognition came our way at the SLIM Brand Excellence 2016 for our dedication towards providing the best products to customers. Our products have superior standards and they are diversified to satisfy varied customer needs. Our product development strategies add value to the total process. SLIM-Brand Excellence 2016 Silver award encourage and motivate us to strive harder to add more value to our service to the nation,” he said.