Keells Super unveils mega promotion with Unilever, HSBC partnership

Wednesday, 25 May 2011 00:00 -     - {{hitsCtrl.values.hits}}

By Shezna Shums

Keells Super the leading and most dynamic supermarket chain in the country, known for their superiority quality that is offered in terms of products, range, service and overall value launched two very exiting consumer promotions recently.

The two customer centric promotions were launched just after a very successful Avurudhu campaign to ensure that their loyal customers continue to receive utmost value by shopping at Keells Super.

The promotion ‘Buy and Fly’ is in partnership with Unilever Sri Lanka. The campaign offers 30 return air tickets to Singapore, Malaysia or Bangkok. Five winners are selected every week and are given the option of selecting their preferred destination.

To participate, customers need to purchase Unilever products worth Rs. 500 namely Lux, Ceylonta, Knorr, Signal, Surf Excel or Sunsilk. Multiple purchases of the minimum value will entitle customers more chances of winning.

Those who participate in the promotion also receive a scratch card where more than 60 percent of customers stand a chance of winning a free product from Unilever. In total more than 12,500 free products will be given away during the promotion.

HSBC has always had great promotions with Keells Super and yet another such initiative was ‘Shop and Vroooom’. It is a simple and rewarding promotional campaign where customers have to pay using their HSBC Credit Cards and obtain free fuel. Every Rs. 1000 or more spent entitles the cardholder to half litre of free petrol. What’s more, the day’s highest spender is guaranteed to win 40 litres of free fuel. This promotion is said to be until 30 June.

Winners from initial rounds of both promotions were awarded at the recently held press conference by Unilever, HSBC and Keells Super.

Keells Super over the years has always been very dynamic and focused on offering customer centric value and it is proven by the number of quality supermarkets that they have opened, along with the added services, reasonable pricing and fabulous promotions.