JWT wins $120m global Nokia deal

Monday, 29 July 2013 00:00 -     - {{hitsCtrl.values.hits}}

JWT has picked up the estimated US$120 million global advertising account for Nokia. The agency picked up the brief following a competitive pitch against Bartle Bogle Hegarty and the incumbent Inferno, which had worked on the account since 2011 and was responsible for creating the amazing everyday campaign for the Lumia range. JWT had an existing relationship with Nokia having been appointed as global activation agency in 2007. The agency has been briefed with creating a new global brand idea for Nokia, which is expected to break next year. Tuula Rytil, the chief marketing officer at Nokia, said: “In many ways, we’ve changed the way we market Nokia and our products.  At the core of the Nokia brand are attributes such as quality, innovation and relevancy.” “We are excited to collaborate with JWT and come up with new and creative ideas that embody the Nokia brand and broaden the emotional appeal of our products.”