Thursday Dec 12, 2024
Monday, 3 December 2012 00:00 - - {{hitsCtrl.values.hits}}
Last week, JWT Colombo finished the 2012 advertising awards season on a high. It picked up two bronze metals at the Effie Sri Lanka for its campaigns for Sri Lankan companies - Y FM and Reborn, a ready-to-wear brand. Notably, these two wins were the only winners in the Media and Fashion categories respectively.
With these prestigious wins, JWT Colombo reached a unique milestone by winning at the highest global, regional and local award platforms participated in during 2012.
Earlier this year, JWT brought home Sri Lanka’s first ever Lotus Roots Award at the Adfest - Asia’s most respected creative awards platform. Winning the Cannes nomination at Cannes festival, one of the most prestigious ad awards globally followed this.
Commenting on this success, Himanshu Saxena, President – JWT Sri Lanka said: “2012 has been an unprecedented year of creative excellence & effectiveness for JWT Sri Lanka. This year’s wins have proved JWT’s deep understanding of Sri Lankan consumer pulse, creativity rich with local insights and its ability to leveragenew frontiers like digital, activation and PR in the most unique way in the Sri Lankan market.”
Chandini Rajaratnam, VP &Chief Creative Officer – JWT Sri Lanka added - “The awards came from three different points of recognition: Local insight, Creativity and Effectiveness. They are important deliverables in work.”
JWT Sri Lanka is one of the largest advertising & communications group offering services across advertising, PR, digital, design, activation and CRM to its diverse portfolio of global & Sri Lankan brands for almost 3 decades.