July-August issue of Marketer Pulse Magazine out now

Wednesday, 3 August 2011 02:08 - - {{hitsCtrl.values.hits}}

The July-August issue of the Marketer Pulse magazine is out now, its publishers said yesterday.

The magazine was created with a motive to educate, bring forward knowledge and practices, foster confidence, shape thinking and deliver voice – this is originally reflected on the tagline of the magazine – ‘Open Knowledge. Delivered’.

This July-August Issue of the Magazine has Dinesh Weerakkody, CEO of Cornucopia Lanka Limited, giving his views and opinions on the evolving HR grounds globally and in Sri Lanka, with the demand for marketers and the new media playing on the HR profession.

In the COMPANY PROFILE, Sri Lankan waste recycler Neptune Papers has been featured.

Other features include how and why corporate reputation really matters and whether you need to hire a consultant or fire the board and the social media landscape in Sri Lanka giving out insights as well as ways to fire up brand presence in the Digital Focus column.

Columnists in this issue cover social vending, which is the next generation retailing, taking event strategically through the planning process, who actually owns your company website and social media marketing – more than just Facebooking.

It also features a book review of Chris Brogan and Julien Smith’s innovative book Trust Agents.

This issue also has the journey for Sri Lankan entrepreneurs through joining a Toastmasters’ club.

The July-August Issue of the Marketer Pulse Magazine is available in leading bookstores.