Friday, 20 September 2013 02:16
Insights Advertising (www.insights.lk), an integrated marketing and communications agency, stepped into its seventh year of operations recently.
The company represents a fresh advertising agency model, offering brands an alternative to most traditional Agency models. The company philosophy revolves around effective strategies reflecting a positive bottom line for its clients. Insights moved in to a new office premises in Nawala recently, further expanding its solutions to its unique client portfolio.
The pioneers of Insights Advertising are predominantly creative individuals and therefore clients have the luxury to speak directly to the creative team regarding their market needs. The agency believes that this enables a free-discussion platform where ideas flow freely between clients and agency.
Insights CEO and Executive Creative Director Chaminda Gamage said: “When we embarked on our advertising mission our sole purpose was to create an advertising art which would grab the heartstrings of the ‘Lankan’ consumer effortlessly. Insights was formed to create an advertising style which could easily embrace the culture, value system, social practices and other popular beliefs in our country.”
“Our name is bound with some of the most popular brands in the island for many years now. The experience we have gathered through such interaction is vital to our resounding success. Our expertise enables us to provide the best results whether it’s print, TV, radio or packaging advertising requirements. We are committed to our craft and put in extra hours to see our clients achieve their marketing goals with relative ease. We strongly believe that quality creative input needs a certain component of time which is critical for creating heart warming, effective communications. To us the bottom line is made of satisfaction achieved through ethical conduct and good, solid advertising lovingly produced by our small team of creatively-driven humble individuals.”
Insights Advertising works closely with accounts such as CBL, Cargills, Kotmale, Kist Nectar, Miller’s Brewery and Sampath Leasing which is a fully owned subsidiary of Sampath Bank Group producing strong bottom line focused campaigns.
Offering a 360 degree marketing solution, the company has strategically partnered with PR Wire, an exclusive affiliate of Edelman, the world’s largest PR firm, operating in Sri Lanka as the Public Relations service provider, further strengthening its offerings.