HNB Assurance shines at Asia conference on social media
Monday, 28 April 2014 00:00
HNB Assurance was the only insurance company from Sri Lanka that was represented as a panel member for the renowned Asia Conference on Social Media, Social Commerce and Mobile Marketing for Insurance, organised by Asia Insurance Review.
The conference was held in Singapore and had over 75 participants from 12 countries attending the discussion.
The Asia Insurance Review was launched to meet the information needs of insurance practitioners in Asia in particular and the rest of the world in general. It quickly became the premier and comprehensive professional regional magazine and also moved on to organising the Asia Insurance Industry Award ceremonies, and insurance-related conferences to provide a forum for the exchange of ideas and to facilitate the transfer of knowledge and expertise to the region read by all the key decision makers and readers in the insurance industry in Asia from Australia, Bangladesh, Brunei, Cambodia, China, Fiji, Hong Kong, India, Indonesia, Japan, Korea, Macau, Malaysia, Myanmar, Nepal, New Zealand, Pakistan, Papua New Guinea, the Philippines, Singapore, Sri Lanka, Taiwan, Thailand, Vietnam, etc.
HNB Assurance Head of IT Namal Gunawardane stated: “Marketing in a digital world is becoming increasingly popular. The proliferation of new channels, products, services, and alternative players are driving insurers to revisit their distribution strategies in order to utilise digital opportunities in closing the gap on customer expectations.”
After the insights gathered at the conference from successful entrepreneurs and experts on social media, HNB Assurance Head of Marketing Dilshan Perera who represented the company at the conference stated: “The HNB Assurance Facebook fan page is the leading page among the insurance industry in Sri Lanka and being engaged with social media is not enough and insurance companies must continually find ways to engage their customers.”
"The first and only Insurance Company in Sri Lanka to be a part of the Asia Conference on Social Media in an international platform "
Outlining trends in social media and customer loyalty of insurance companies, Perera added: “We must take it upon ourselves to reach the possibilities of digital and social media marketing and to reach out to the younger consumers on platforms where they are active, and by reaching out I don’t mean simply having a Facebook page, it should be an integrated unconventional approach making selling more interactive, giving consumers what they want in terms of speed, ease, convenience and ensuring that our message speaks to their psyche. These will be the defining principles of marketing in the future. Focus & consistency is definitely the name of the game.”
HNB Assurance PLC is one of the fastest growing insurance companies in Sri Lanka with a network of 51 branches. HNBA is a composite insurance company with a rating of A (lka) by Fitch Ratings Lanka for ‘National Insurer Financial Strength Rating’ and ‘National Long- term Rating’.
HNBA is also rated within the Top 100 Brands and Top 100 companies in Sri Lanka by LMD and HNB Assurance recently won International awards for Brand Excellence and HR Excellence and also won many awards for its Annual Reports at the Award ceremonies organised by the Institute of Chartered Accountants of Sri Lanka, ACCA Sri Lanka (Association of the Chartered Certified Accountants) and SAFA (South Asian Federation of Accountants).