Expolanka Holdings PLC launched its social media channels today in its latest initiative to maintain interaction with the company’s stakeholders.
Choosing to launch a corporate blog that spoke on behalf of the company, Expolanka also opened official channels in Facebook, Twitter and YouTube to maintain a 3600 social media interaction.
Speaking on the launch of Social Media, Expolanka Holdings Group CEO Hanif Yusoof said, “We have many diverse business interests and stakeholders from different areas of business and society, which don’t necessarily overlap. The new social media initiative gives us the perfect opportunity to bring all these stakeholders together and to present Brand Expo to all of them in an interactive and accessible manner.”
According to global research conducted by KPMG International (Going Social, 2011) the majority of businesses use social media to enhance their relationships with their customers.
But more than half are also expanding their use of social media to drive innovation in their products and services, and for recruitment.
Companies are also finding a wide variety of business uses for social media. The report goes on to state, “For their part, emerging markets seem to be quickly finding that social networks offer yet another opportunity to leapfrog the competition in the developed markets. In some cases, inefficient, unreliable or monitored systems are forsaken in preference of the faster and more consistent social network channels.”
“Expolanka decided to launch a corporate blog to address its stakeholders through an interactive medium where they can hear the human side of the corporate speak to them outside the scripted marketing material. This also gives us a chance to voice our opinion on values that are close to our core philosophy such as the dare-to-do spirit and entrepreneurialism. This also serves as a platform for our stakeholders to have a regular dialog with us which is two way. Social media has proven to be a very positive medium which can be accessed easily by many. We wanted to leverage on this for the benefit of all our stakeholders,” Expolanka Head of Marketing and Corporate Communications Paddy Weerasekera said.
The Social Media channels will complete the message that the corporate website and traditional media sends out to all stakeholders and add holistic value to brand Expo by bringing together the diverse elements of the conglomerate together in an interactive space. The blog can be read at: http://blog.expolanka.com, http://blog.expolanka.com, or connect on Facebook at http://www.facebook.com/expolanka, http://www.facebook.com/expolanka and through Twitter at http://www.twitter.com/expolanka and http://www.twitter.com/expolanka.