Coke launches special campaign

Tuesday, 13 August 2013 00:01 -     - {{hitsCtrl.values.hits}}

Coca-Cola Sri Lanka has launched a special campaign this summer to encourage Sri Lankan youth to share happiness with music and Coca-Cola. The ‘Coke Ekka Rock Wenna’ (Rock with Coke) Campaign is a way for youngsters across Sri Lanka to connect with music and win Coca-Cola music goodies, including a Coca-Cola Boom Bag which allows users to carry their music with them and share it with others on-the-go. The bag has speakers on the outside and can be used to play music from a phone, mobile music device or any MP3 Player anytime, anywhere! “Coca-Cola universally stands for optimism and happiness and music is something that connects people universally as we, so we want to connect consumers in Sri Lanka to music with Coca-Cola,” said Abhishek Jugran, Country Manager – Sri Lanka and Maldives, Coca-Cola Far East Ltd. “The youth of today are very passionate about music and connect emotionally with it. We wanted to create a platform to build social connections and spread happiness using music. We hope that people across Sri Lanka will enjoy the campaign and spread happiness by sharing their music with people around them,” he added. The Coke Ekka Rock Wenna Campaign will run from 29 July 2013 to 12 September 2013. Consumers can participate in this activation by sending the unique six character alpha-numeric code numbers printed behind the labels or under the crowns by text messages (SMS) to 8778, and get a chance to win a Boom Bag every 10 minutes. The offer is valid on 175ml and 300ml glass bottles of Coca-Cola, Fanta Orange, Fanta Portello, Fanta Cream Soda and Sprite, as well as on 500ml PET Coca-Cola bottles. Consumers who participate in the campaign could win a cool Coca-Cola Boom Bag and lots of other music goodies, including digital Coca-Cola music prizes, including Coca-Cola music wallpapers, ring tones and songs that allow them to share music with anyone on the go. The campaign showcases the happy energy of music and how it infuses happiness in everyone spontaneously. The campaign is being amplified through an integrated marketing campaign that is connecting with teens through a multitude of platforms. This includes a TVC with Sri Lankan cricketing stars Mahela Jayawardane and Kumar Sangakkara, music shows on television, radio announcement of winners and culminates with a mega concert that will bring hundreds of teenagers together to enjoy rock music. The campaign will also be amplified on digital and social media platforms through a special partnership with the popular music site – The special microsite will allow consumers to listen and share their favourite songs with their friends instantly, as well as be a part of online hangout sessions with some of the most popular Sri Lankan music celebrities.