CIM Sri Lanka region gears for another year

The Chartered Institute of Marketing (CIM), Sri Lanka Region appointed its Regional Board and Management Committee for 2011 / 2012 at the 16th Annual General Meeting.

The incumbent Chairperson and the Regional Board will continue to serve in the second successive year of their term.

“Our focus this year is to drive student and membership growth by offering value to the stakeholders,” envisaged CIM Sri Lanka Region Chairperson Chithrangani Herat Gunaratne, elucidating on their focus for 2011 / 2012 at the 16th Annual General Meeting of The Chartered Institute of Marketing Sri Lanka Region held on 14 December at Galadari Hotel. Dr. Rohan Fernando, Honorary President of CIM Sri Lanka Region, chaired the meeting.

“With the end of a war that dragged the economy down for three decades our country now has great economic potential and the opportunity is ripe for Sri Lankan marketers! CIM Sri Lanka Region has undertaken a mandate to ensure that you – marketers of this century – are armed with the necessary knowledge and skills to face these challenges,” Gunaratne expressed further.

CIM Sri Lanka Region has been in the forefront of marketing education in the country, harnessing marketing knowledge and world-class competencies throughout the years.

Presenting the Annual Review of activities for 2010/2011, Gunaratne highlighted some of the key initiatives taken by The Chartered Institute of Marketing during the past year. Introducing the Regional Board and Management Committee for 2011 / 2012, Gunaratne added, “The members who have been recruited have solid expertise in various fields of activities. We are convinced that the new management committee members will contribute fresh perspectives and approaches to the respective activities at CIM.”

The Regional Board comprises of immediate Past Chairperson, Roshani Cooray (Senior General Manager – Marketing, Lanka Bell (Pvt) Ltd), Senior Vice Chairperson, Nadi Dharmasiri (Asst-General Manager – Marketing, Asian Alliance Insurance PLC), Vice Chairperson, Shantha Katipearchchi (COO, Humming Bird International) Secretary, Sanjika Perera and Regional Treasurer, Ajith Medis (Head of Marketing Management and Senior Lecturer at the University of Kelaniya).

Other members of the board include Unilever Sri Lanka Ltd Senior Customer Manager-Modern Trade Anuradha Edirisinghe, The Chartered Institute for Securities and Investment Sri Lanka Vice President Brian Selvanayagam, Hemas Manufacturing (Pvt) Ltd Senior Business Manager Amal Fernando and ICL Marketing (Pvt) Ltd. Director Sales for Modern Trade Sujith Silva.

 The appointments to the Regional Management Committee are Rajiv David, Manager Marketing Communications, Union Assurance PLC, Shimali Goonerwardena, Senior Research Consultant, Quantum Consumer Solutions (Pvt) Ltd., Trevine Miranda, Assistant Customer Manager – Modern Trade, Unilever Sri Lanka Ltd., Dharshana Senarath, Director, Mega Brand Pvt Ltd., Sumudu Thanthirigoda, Planning and Insights Manager, Ceylon Tobacco Company, Dimuth Fernando, Director, Emerging Media Pvt. Ltd., Thiyangie De Mel, Manager, Private Banking at Nations Trust Bank PLC, Piyumi Dias Manager Business Development, Navatis IT (Pvt) Ltd., Rifka Mubarak, Development Account Executive, MAS Holdings – Bodyline (Pvt) Ltd., Keith De Silva, Director Corporate Affairs and Investment Analyst,  SKM Lanka Holdings (Pvt) Ltd., Aruni Abeyesundere, Communications Consultant and Hasika Jayasooriya Channel and Market Development Manager, Chevron Lubricants Lanka PLC.

Seated from left:AjithMedis,ShanthaKatipearchchi,RoshaniCooray,Chitrangani Herat Guneratne (Chairperson),NadiDharmasiri,SanjikaPerera

Standing 1st Row from left:Thiyangie De Mel,Rifka Mubarak,Amal Fernando,Rajiv David, AnuradhaEdirisinghe,DharshanaSenarath,Piyumi Dias,AruniAbeyesundere

Standing 2ndRow from left:ShimaliGoonerwardena,SumuduThanthirigoda,Keith De Silva,Brian Selvanayagam,HasikaJayasooriya,Dimuth Fernando,Sujith Silva.

Absent :Trevine Miranda