CIM Sri Lanka partners Richard Pieris & Company

Tuesday, 8 November 2016 00:01 - - {{hitsCtrl.values.hits}}

The Chartered Institute of Marketing Sri Lanka entered into a strategic partnership with Richard Pieris Distributors Ltd., the retail sector subsidiary of Richard Pieris & Co. Plc.

The retail sector of Richard Pieris led by its flagship brand “Arpico Supercentre” operates a growing network of outlets spread island-wide. Arpico Supercentre take pride in pioneering the modern hyper market retailing in Sri Lanka and today Arpico Supercentre and Arpico Daily Supermarkets are one of the largest modern trade chains in the country.

Further strengthening the aspiration to build awareness and share industry know-how a Memorandum of Understanding (MOU) was signed between CIM Sri Lanka and Richard Pieris committing to goals mutually benefiting both organisations.

Commenting on the partnership, CIM Sri Lanka Vice Chair Brian Selvanayagam said: “We are proud to partner with Richard Pieris and grateful to their continued support to help promote CIM and its activities in Sri Lanka.”

CIM Sri Lanka is the first international branch of CIM UK and is proud to claim the largest membership outside the UK. Celebrating its 20th anniversary, CIM Sri Lanka has always campaigned for high professional standards, greater recognition for the Profession and Marketing excellence in Sri Lanka through education, training and development.

Richard Pieris Head of Marketing Minodh De Sylva stated: “We are pleased to collaborate with a renowned professional body such as the Chartered Institute of Marketing Sri Lanka. In our commitment towards setting industry standards, we are constantly seeking to sharpen the competitive edge by sustainably improving our Brand engagement with professionals.”

Richard Pieris and Company PLC is one of the largest and most successful diversified business conglomerates based in Sri Lanka. Being one of the oldest companies in the country with an eighty four year old history, it is also is one of the largest employment provider in the private sector in the country. The group enjoys of its local market leadership in its traditional sectors of rubber, tyres, plastics, retail and distribution. In addition the Group has in recent times ventured into plantations, financial services, and construction logistics.