BBDO Worldwide named the Best of the Best for eighth year in a row
Tuesday, 18 February 2014 00:01
Most awarded Creative Agency Network as well as most awarded in Digital and Film
For an unprecedented eight consecutive year, BBDO Worldwide has topped ‘The Gunn Report’ as the most awarded agency network in the world. No other agency network has won more than twice.
This is the eleventh time in the 15-year history of the Report that BBDO Worldwide has been named the Most Creative Agency Network in the World. Also, this year, BBDO Worldwide amassed the biggest winning point total ever of 205 points, scoring a lead of 34 points over its nearest competitor.
BBDO Worldwide was also named the most awarded agency network in Digital and Film, for the second consecutive year.
“The Gunn Report matters, first and foremost, because of the strong proven correlation between work that does well in awards shows and work that performs in the market. Great work works great; secondly, because it is truly global. The Gunn Report analyses the results of the most important advertising awards shows around the world. And thirdly, because it only gives credit to the best of the best: you don’t get any points for getting onto a shortlist,” said BBDO Worldwide President and CEO Andrew Robertson.
“We are extremely proud of this unprecedented international achievement. It is a testament to the creative prowess of BBDO teams around the world,” added BBDO Lanka (the Sri Lankan affiliate of BBDO Worldwide) MD Santosh Menon.
This year’s Gunn Report was based on information derived from 46 regional, local and global competitions covering TV and cinema, print, digital and integrated work. Two BBDO agencies were ranked among the top-five individual agencies in the world. In addition, BBDO agencies accounted for three of the top ten most awarded TV commercials in the world.
“We are in an age when likeability and acclaim is essential to an ad’s success. Creativity is not just advertising’s, but also the economy’s most important resource. For BBDO to be at the top for eleven of the last fifteen years – indeed for the last eight years in a row – there is only one word for it. Respect!” said founder of The Gunn Report in 1999 Donald Gunn.