BBDO tops Spikes 2015 with ‘Network of the Year’ award

Takes home top honour for the third time

BBDO Worldwide took home the title of Network of the Year at the Spikes Asia 2015 awards ceremony held on Friday (11) at the Ritz Carlton, Singapore. The awards ceremony culminated the three-day Spikes Asia Festival of Creativity, which celebrates and inspires Asia-Pacific creativity in advertising, held this year at Suntec City, Singapore. This is the third time that BBDO Worldwide takes home the top honour, having previously won it in 2014 and 2012.

BBDO agency Colenso BBDO, Auckland also bagged the Spikes Agency of the Year award, having been awarded an outstanding 15 Spikes including one of the 16 Grand Prix awards handed out Friday night -- in the Digital category, for the ‘Reduce Speed Dial’ campaign for Volkswagen. With 13 offices contributing, BBDO Worldwide bagged a haul of over 60 awards in total Friday night, including 1 Grand Prix, 3 Creative Effectiveness Spikes, 10 Golds, 28 Silvers and 21 Bronzes.

Ninety-three judges from across the Asia-Pacific region spent the past week reviewing 4,351 entries across 18 categories to choose the 2015 winners, “setting a new creative benchmark for the festival and the region” according to Lions Festival CEO Philip Thomas.

Jean-Paul Burge, Chairman and CEO of BBDO Asia said: “This is a fabulous achievement, especially off the back of being crowned the Cannes 2015 Asia-Pacific Network of the Year. We continue our unbroken record of being the most creative and most effective network in the region.”

Said BBDO Lanka MD Santosh Menon: “It’s a matter of great happiness that BBDO Worldwide continues to be the top network at global award shows. We at BBDO Lanka, the Sri Lankan affiliate of BBDO Worldwide, were named ‘Agency of the Year’ at our Effie Awards Sri Lanka debut this year. In 2012, soon after only our first year of operations, we were recognised as Campaign Asia-Pacific magazine’s ‘Rest of South Asia Creative Agency of the Year’ – Silver. And these awards inspire us to strive harder for further accolades.”

For nine years in a row, BBDO has been named the most creative agency network in the world in The Gunn Report, and for seven years BBDO was also ranked the most awarded agency network across all marketing communications platforms in The Directory Big Won. In addition, BBDO has been named Network of the Year at Cannes five times, was also named the world’s most Effective Agency Network thrice in the Effie Effectiveness Index. It has been chosen Agency of the Year multiple times by each of the leading industry trade publications, including being named ‘Global Network of the Year’ by Adweek Magazine in 2014.

The Spikes Asia Festival of Creativity celebrates and inspires Asia-Pacific creativity in advertising. Building on 28 years of the illustrious Spikes Awards, the Spikes Asia Festival of Creativity is the result of a collaboration between the Lions Festivals, organisers of Cannes Lions, Lions Health, Lions Innovation, Dubai Lynx, AMES and Eurobest, and Haymarket, publishers of Campaign Asia Pacific.

The Festival provides the region’s growing creative and advertising industry with a platform to network and exchange ideas, bringing together some of the finest creative thinkers from across the region and around the world. The Awards, judged by leading international and regional creatives, honour the best creative work in the categories of Film, Print, Outdoor, Radio, Digital, Integrated, Direct, Promo & Activation, Media, Print Craft, Film Craft, Design, Mobile, PR, Branded Content & Entertainment, Healthcare and Innovation.

BBDO Lanka is the Sri Lankan affiliate of the global BBDO network and South Asia’s first carbon neutral certified ad agency. Soon after only its first year of operations it was awarded Campaign Asia-Pacific magazine’s ‘Rest of South Asia Creative Agency of the Year 2012’ – Silver and this year took home the ‘Agency of the Year’ award at its Effie Awards Sri Lanka debut.

BBDO’s mantra is “The Work. The Work. The Work.” Every day, BBDO people in 289 offices in 81 countries work day by day, job by job and client by client to create and deliver the world’s most compelling commercial content. For nine years in a row, BBDO has been named the most creative agency network in the world in The Gunn Report, and for six years in a row, BBDO was also ranked the most awarded agency network across all marketing communications in The Directory Big Won.

In addition, BBDO has been named Network of the Year at Cannes five times and was also named the world’s most Effective Agency Network twice in the Effie Effectiveness Index. BBDO has been chosen Agency of the Year multiple times by each of the leading industry trade publications.

BBDO is part of Omnicom Group Inc., a leading global marketing and corporate communications company.