AVI makes its mark at World Brand Congress

Thursday, 1 December 2011 00:00 - - {{hitsCtrl.values.hits}}

AVI, the upcoming brand of aspiring young sportsmen, received its second award just five years after its launch. This time it won the ‘Brand Leadership Award’ for footwear at the 20th World Brand Congress in India, with brands from 89 countries all over the world competing for this prestigious award.

It truly shows the excellence achieved by AVI despite the presence of international players. AVI created a revolution in the sports arena with its value for money range of shoes, socks and sports accessories, and is committed to strengthening the local sportsmen.

AVI, one of Sri Lanka’s leading sports brands, has expanded its product range to include a wide range of sports shoes and accessories encompassing a diverse range of sports, such as cricket, badminton, soccer, volleyball, basketball, running, tennis, table tennis, athletics and hiking.

It has managed to firmly establish itself as an immensely popular and widely respected local performance brand through the introduction of innovative designs to the market and the use of creative promotional tools. It has strengthened Sri Lankan sports youth by providing world-class professional equipment at affordable prices.

AVI takes great pride in its cutting-edge range of cricket gear. Their specialised designs and top quality materials have helped Sri Lankan cricketers move into a new league of performance.

The AVI Cricket Gear range includes the King Hitter English willow bat; the Blaster and Recorder Kashmir willow bats; youth and junior bats under the brand names of Maestro, Striker and Scorer; and a full range of complementary items such as pads, gloves, head gear, wicket keeping equipment, cricket balls, cricket bags and accessories, meeting international standards.