Arc PR and Leo Burnett’s Corporate Communications recognised as best in South Asia
Tuesday, 23 December 2014 01:39
Leo Burnett Sri Lanka’s integrated PR arm Arc Worldwide, was recently recognised as the Best Corporate Communications Team of the Year at the prestigious South Asia Agency of the Year (AOY) Awards 2014 which took place in Mumbai, India.
The team also secured a Bronze award for PR Agency of the Year, which added to its string of accolades and awards for 2014.
Leo Burnett and Arc Worldwide made history for the agency and the country by being the first Sri Lankan PR and communications team to win gold at the AOY Awards. For over 20 years the AOY Awards have celebrated the achievements of the region’s advertising industry, recognising strong leadership, creativity and innovation, stellar new business performances, the development of talent in the region, and contributions to the industry.
Commenting on the win, Caryll Van Dort, Director – PR, Arc Worldwide, stated: “We are extremely honoured to be recognised as the Best Corporate Communications Team in South Asia at such a prestigious awards programme. This accolade is a testament to the sheer passion and dedication of our team members, who work tirelessly to deliver exceptional results for some of the country’s top brands. This award is a fitting finale to an incredible year for Arc Worldwide, which was filled with many industry firsts, awards and milestones. As we look ahead to 2015, Arc Worldwide is preparing to aggressively expand our business efforts, our use of PR innovations and our overall product offering in order to continue spearheading the PR and communications industry in Sri Lanka.”
Arc Worldwide, Leo Burnett’s PR arm, is headed by Caryll Van Dort who has over 15 years of experience in marketing communications. She specialises in media relations, crisis management and brand building related PR activities. She leads a dynamic team of 12 professionals who manage a prestigious portfolio of clients consisting of the country’s leading brands.
The team is on track to increase revenue by 40% by the end of 2014, an estimated 20% above the average industry growth, making Arc Worldwide the country’s best performing PR agency. The team at Arc offers an entire range of specialised PR solutions and caters to clients from a cross-section of industries.
The team acquired eight new retainer clients this year in the aviation, e-commerce, fashion, packaging and financial services industries and also strengthened its core partnerships with global brands such as Coca-Cola and Samsung. Arc Worldwide also supported the industry by managing the Young Lions and Young Spikes Asia publicity programs.