Alok Sinha to oversee strategy across Mindshare South Asia

Mindshare South Asia has announced a series of management changes and key appointments across the market there, including promotions for M.Parthasarathy and Alok Sinha.

M Parthasarathy, currently leader of business planning, will head the client leadership team. Alok Sinha will now oversee strategy enabling ‘no-line’ thinking across India.

Sandeep Pandey will spearhead consulting and intelligence, which involves analytics and modeling for better return-on-marketing investment. Anita Karnik will continue to handle branded entertainment and activation.

Jai Lala and Ashok Lalla will continue in their current roles, managing exchange and digital.

Speaking on the restructuring of the company, Ravi Rao, leader – Mindshare South Asia, said, “With this infusion of senior talent and expertise, I am looking forward to beginning the year with the Mindshare mantra: ‘original thinking that brings in thought leadership, innovation that aids in brand growth’.”

He continued, “We have competent teams and the changes we are announcing today will ensure continuity in each role, while enabling us to broaden our team’s experience and capabilities – something that will be important as we continue to drive new business and grow our market share.” The new appointments include Rahul Thappa who comes in to manage business operations in Pakistan, Sri Lanka and Bangladesh.