Thursday Dec 12, 2024
Thursday Dec 12, 2024
Monday, 10 December 2018 00:00 - - {{hitsCtrl.values.hits}}
The inaugural SLIM Marketers Quiz 2018, titled ‘The Battle of Brain Champs’, proved an exciting event with several corporate contestants pitting their intelligence against one another.
Lanka Hospitals PLC Group Chief Executive Officer (GCEO) Dr. Prasad Medawatte graced the occasion as the Chief Guest at the recently concluded contest held at the Hilton Residences. The competition was exclusively open to organisations in the corporate sector, with teams comprising of a maximum of five members joining the fray. The SLIM Marketers Quiz was conducted as a table test of five rounds, each with 10 questions, covering topics such as Marketing Essentials and Concepts, Consumer Behaviour and Brand Fundamentals, International Marketing and Economics, Business Highlights and Strategic Thoughts and General Knowledge and International Affairs.
Hemas Manufacturing Ltd. emerged the winner of the quiz, while the first and second runners-up were AMW Capital Leasing & Finance PLC and Peoples Bank respectively. The three top winning corporates of the Marketers Quiz 2018 competition were awarded cash prizes worth Rs. 100,000, 50,000 and 30,000 respectively.
While congratulating the winners, SLIM President Pradeep Edward elaborated on the intent of the competition, “As the foremost mentoring institute in marketing in the country, SLIM designed and launched the Marketers Quiz to offer an opportunity for professional marketers to test and prove themselves in the corporate battlefield as eminent marketing professionals.”
He further stated, “As the national body for marketing, SLIM has always remained proactive in adding value to the marketers in the country. SLIM continues to enhance the marketing fraternity in the country by introducing novel concepts, while being on par with international education systems.”SLIM has been promoting marketing excellence and elevating the status of the fraternity since 1970. It is a member of the National Chamber of Commerce of Sri Lanka (NCCSL), the Organisation of Professional Associations of Sri Lanka (OPA) and the Federation of Chamber of Commerce and Industry of Sri Lanka (FCCISL) and the Employers Federation of Ceylon (EFC). Internationally, the institute is a member of the Asia Marketing Federation, which in turn is affiliated to the World Marketing Association.
