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Chithal Wellage |
Ovindu Colonne
|
Boutique social media and creative agency TAC celebrated eight years of operations in Sri Lanka with the launch of a specialised logo design business united branded as Logo Danny. With a visible boom of entrepreneurship among individuals and diversification into new ventures by large corporate entities, there is a large demand for creative solutions in setting up their brand identify.
Customers can log on to LogoDanny.com and submit their logo requirement to which a design consultant of TAC will directly get in touch with them and proceed. It is a one stop digital shop for all logo and brand identity requirements of entrepreneurs and marketers.
The unit is headed by budding TAC Design Consultant Chithal Wellage under the overall creative direction of TAC by TAC Design Director Ovindu Colonn.
Colonn said: “A logo is a vital element of the identity of the company and the brand(s). In reality the logo acts as a symbol of inspiration, reminding the purpose of the company, the journey of the business and its aims. An entrepreneur has so much on his plate at the point of inception and the logo and brand identify should be the least of their worries. That is where we come in.”
Wellage said: “We understand that coming up with a logo is a process of creative curation. Every brushstroke, every dot of ink, every letter and the style of font used has to have a meaning. Has to have a reason. All this must be linked with the inspiration and the vision of the founder of the business. That perfect synch is the secret sauce behind the logo giving a wow factor to the owner and the team every time they see the logo.”
Logo Danny has already carried out logo development for small startup entrepreneurs as well as large listed companies for their innovations and new ventures. As a group the young and dynamic team places similar emphasis on creative skills horning as well as widening their horizons on a plethora of subject matter including history, colour psychology, business ideals, etc. Currently it serves clients in Sri Lanka and in international markets.