Star Holdings registers very own training academy

Wednesday, 17 January 2018 00:00 - - {{hitsCtrl.values.hits}}

Star Holdings International Ltd., Sri Lanka’s emerging force for innovative fabric care, has tied up with CIM Sri Lanka as a pledge to set up the company’s first training academy for its entire sales force in the face of new and upcoming challenges.

START Academy will provide exclusive one-on-one training especially in areas such as leadership, public participation, and in terms of the application and use of technology.

Spearheading the venture and speaking to the press, Sri Lanka’s Brand Veteran, Business Strategist and General Manager Marketing, Sales and Corporate Strategy of Star Holdings International Hashan Haputhanthri said, “START Academy has a meaning. I coined this on behalf of my winning team because it will help them ‘STAR’ their talents as promised. My ambition is to make the STAR sales force the best in Sri Lanka. We have a very talented team who are willing to take any challenge to further enhance their capabilities. So ‘START Academy’ will focus on a lot of structural training, marketing, sales, HR and finance mainly. It is a very proud moment for me, as it is another milestone of a long standing dream of mine to have an academy within an organisation. Sales Reps who will be working with us are lucky to be exposed to various developments to enhance their knowledge with us.”

Star holdings International has been an integral part of Sri Lanka’s rich commerce for the past 30 years and has carved its place as a locally grown essential hero.

Its humble beginnings stem from a backyard cottage industry and over the past decades has matured into a state of the art manufacturing facility located in the heart of Colombo.

The organisation has vast plans of expanding and setting foot into many other categories of FMCG to cater to the growing needs of consumers.

With innovation as its driving force Star Holdings international is keeping Sri Lankan shoppers on their toes on the lookout for more revolutionary products like the dish-wash tub and the softener incorporated detergent powder.