- The 16th annual Brand Finance review predicts changes are inevitable amongst the top 10 in the future
- Established brands are under threat from those which are smarter and more agile
The launch of Brand Finance’s most valuable and strongest brands provides a comprehensive review of Sri Lanka’s brand landscape. The 16th edition predicts possible changes based on brand strength and value performances, which can cause significant changes within categories as well as in the future standing of the top brands on the table.
This year, whilst the telecom giant Dialog leapfrogged established brands to take the No. 1 position, more changes are expected in the years ahead. These may include Keells being a strong contender to enter the top 10 most valuable. Sampath Bank is could be a serious challenger amongst the legacy private sector banks and People’s Bank’s transformational changes will hold it in very good staid to create significant brand value in the future.
Sri Lanka’s most valuable and strongest brands are identified through publicly available financial and other information, as well as an exclusive market research study carried out by an independent market research firm for Brand Finance.
The full review of the brand listings and related analysis is available in stores in LMD’s 2019 Brands Annual or can be downloaded from the Brand Finance website brandfinance.com/knowledge-centre/reports/brand-finance-sri-lanka-100-2019/.
Brand Finance PLC is the world’s leading independent brand valuation consultancy which advises strongly branded organisations on developing brand strategies and maximising their brand value through effective management of their brands. Brand Finance was founded in 1996 in London and has a network of offices across the world including a joint venture in Sri Lanka, which was established in 2004.