Sri Lanka Institute of Marketing launches SLIM DIGIS 2.1

From left: SLIM President Thilanka Abeywardena, Vice President Projects and Sustainability

Chinthaka Perera, SLIM DIGIS 2.1 Head of Blueprint Committee Tilan Wijeyesekera, SLIM

DIGIS 2.1 Head of Jury Imal Fonseka and SLIM DIGIS 2.1 Project Chairman Gayan Perera

The Sri Lanka Institute of Marketing (SLIM), the national body for marketing in Sri Lanka, recently launched SLIM DIGIS 2.1, the country’s most awaited digital awards ceremony.

Held for the third consecutive year, SLIM DIGIS is the only dedicated awards event that recognises innovation and budding talent and provides due recognition to professionals of the digital marketing sector. The awards event recognizes the best digital marketing achievements across multiple sectors including Banking & Finance, Insurance, Telecommunication, IT & Internet, Leisure & Hospitality and Travel & Tourism.

Similar to the previous year, DIGIS 2.1 will feature the main awards and special awards categories. This year will also see the inauguration of two new special awards: the ‘Best Response to COVID-19’ category will recognise the best Digital Marketing initiatives which turned challenges faced in the new normal into opportunities by engaging customers and thereby leveraging the business trajectory. 

The ‘Best Use of Data’ category will focus on recognising the best-in-class digital campaigns driven or enhanced by data, and will be open to any idea that has used data in a meaningful way to craft creative marketing mix integrations into the core of their campaigns. While the COVID-19 pandemic continues to hinder businesses around the world, the new award additions will add further value to recognising the efforts taken by digital marketing professionals to stay ahead of the curve. 

Commenting on the SLIM DIGIS 2.1, SLIM President Thilanka Abeywardena said: “We are indeed proud to launch our premier digital marketing awards ceremony for the third year running. We were thrilled to see the number of entries received during the last year’s event despite the challenges faced in the backdrop of the COVID-19 pandemic. Being the only awards ceremony dedicated to the digital marketing fraternity, we want the digital marketing professionals and companies to make this rare opportunity count. At this crucial and challenging point in time, it is of utmost importance that digital marketers produce their best work in order to ensure business continuity. Since its inception, SLIM DIGIS has been fuelling the digital marketing industry while providing a platform for the due recognition of the industry’s best achievements.”

Digital marketing is a fast-evolving industry, which has the potential to drive businesses of all sizes. The future of marketing is no doubt digital and we need to support the growth of this industry to meet the increasing demands in the digital landscape. An awards ceremony dedicated for digital marketing is a giant leap in the right direction in this regard. The encouragement digital marketing professionals and companies receive from a premier awards event like SLIM DIGIS indeed provides that impetus for them to strive hard and reach new milestones,” said Vice President – Projects & Sustainability Chinthaka Perera.

“SLIM, being a professional marketing body, has been spearheading several initiatives to uplift the digital marketing industry in Sri Lanka. The inauguration of SLIM DIGIS is a ground-breaking initiative that enabled us to felicitate the hard work put in by companies to roll out digital marketing initiatives. We will continue to work towards the betterment of the digital marketing industry by powering a ‘Future Ready Sri Lanka’ through a collaborative approach,” said SLIM DIGIS 2.1 Project Chairman Gayan Perera.

The winners of SLIM DIGIS 2.1 will be awarded with Gold, Silver and Bronze awards and the Grand Prix will be awarded to the enterprise/company, which achieves the highest score in both the main awards and special awards categories. SLIM DIGIS 2.1 will host an independent judging panel which consists of esteemed industry professionals.