Sri Lanka Effie Awards 2021 ready to celebrate creative effectiveness

SLIM Sri Lanka President Thilanka Abeywardena

Effie Awards 2021 Project Chairperson Kavi Rajapaksha

Effie Awards Sri Lanka 2021 Head of Jury Gamika De Silva

For the first time since 2008, Effie Awards Sri Lanka is underway with a bumper year celebration owing to the COVID-19 imposed gap year in 2020. Since 1968, the Effie Awards have been recognised as one of the most distinguished awards that honour all forms of effective marketing communications that contribute to a brand’s success. 

The Sri Lanka Institute of Marketing (SLIM), the franchisee of the Effie Awards in Sri Lanka since 2008, has proudly brought the advertising industry and marketing companies together to celebrate the best of the country’s effective creativity. 

SLIM Sri Lanka President Thilanka Abeywardena said: “As the franchisee of Effie Awards Sri Lanka, the Sri Lanka Institute of Marketing is proud to organise the 2021 edition of the awards. This year’s Effie Awards, more than ever before, embodies the vision of a ‘Future-Ready’ marketing profession. One which is ready to learn, adapt, and evolve with the changing times. The awards will celebrate embracing an entrepreneurial mentality and taking risks, and making informed, insight-based decisions.”

The theme of this year’s competition ‘Dare to Inspire’ embodies the nature of perseverance, determination and grit showcased by agencies and marketers who always found a way to keep inspiration alive amidst the toughest of conditions we as a country faced with both the Easter Sunday Attack and the Pandemic. The awards are open to mainstream and alternative forms of engagement, be it digital, design, print, paid or unpaid, any form of marketing communication may be entered if you believe that your campaign consists of insightful strategies, remarkable creatives, and positive market results. 

Effie Awards 2021 Project Chairperson and Softlogic Life Vice President/Head of Marketing Kavi Rajapaksha stated: “Effie Awards 2021 is the perfect platform to celebrate the resilience showcased by agencies and marketers who strive to find a way to keep alive that much needed engagement amongst brands and their consumers despite heavy budget cuts and lockdown imposed limitations. It has been three years of back-to-back adversity and the creative community was one of those affected the worst. I’m extremely honoured by this opportunity to lead this awards program on behalf of SLIM with a group of extremely passionate, senior members from the creative community as my committee.”

Effie Awards Sri Lanka 2021 Head of Jury and Seylan Bank PLC Assistant General Manager – Marketing and Sales Gamika De Silva said: “I am indeed honoured to be appointed as the Head of Jury for Effie Sri Lanka. This is an award show that I was passionate about since I was a keen participant. To be a past winner, a jury member, and now Head of the Jury means more than words to me from the viewpoint of being able to give back to the marketing communications industry that I love. This awards show comes at a time that we all seek for some inspiration. Tough times doesn’t last, but the good work done during those tough times will be remembered. With an experienced panel of judges, I expect the Effies Sri Lanka to reward and recognise the good work during tough times and inspire the industry as well as the community who are connected.”

The qualifying period to enter work or cases is from 1 January to 31 March 2021, from which the jury will assess campaign effectiveness. The last call for entries is this Friday, 12 November.