Spikes Asia announces 2022 Jury Presidents

• 14 industry leaders from across APAC will help set region’s benchmark in creative excellence and effectiveness
• 50% female representation sees gender parity in this year’s Jury Presidents

Spikes Asia has announced the 14 industry leaders set to judge Asia Pacific’s most prestigious creative communications awards. For the first time, gender parity has been reached and Spikes Asia has the strongest female representation across its Jury Presidents in its 35 editions.  

This year’s Jury Presidents come from across the region including China, Hong Kong, Japan, Singapore, Australia, New Zealand, India and The Philippines, as well as from a mix of disciplines from throughout the industry. 

Speaking about this year’s Jury Presidents, Spikes Asia Chairman Philip Thomas said: “It’s an exciting time for Spikes Asia as we incorporate the Tangrams Awards to create the definitive benchmark for both creative excellence and marketing strategy and effectiveness across Asia-Pacific. This collection of outstanding talent is representative of the evolved Spikes Asia Awards and we are delighted to have them all onboard.”

The Jury Presidents will judge work in 24 awards categories, including in the three newly-launched Spikes – Strategy & Effectiveness, Creative Data and Social & Influencer - which are in response to the shifting creative trends across the region. 

The 2022 Jury Presidents

1.Brand Experience & Activation and Creative eCommerce Jury President: Natalie Lam, Chief Creative Officer, Publicis Groupe, APAC, MEA 

2.Creative Effectiveness Jury President: Michaela Lyon, Integrated Client Lead, Dentsu, Hong Kong

3.Design and Industry Craft Jury President: Paul Chan, Chief Creative Officer, Cheil Worldwide, Hong Kong

4.Direct and Outdoor Jury President: David Guerrero, Creative Chair, BBDO Guerrero, The Philippines

5.Entertainment and Music Jury President: Kazoo Sato, Chief Creative Officer, TBWA\Hakuhodo, Japan

6.Film, Print & Publishing and Radio & Audio Jury President: Paul Nagy, Chief Creative Officer, VMLY&R AUNZ, Australia and New Zealand

7.Film Craft Jury President: Sneha Iype, Partner, Executive Producer, Nirvana Films, India

8.Healthcare Jury President: Wendy Chan, Chief Creative Officer, Edelman, China

9.Innovation and Creative Data Jury President: Emad Tahtouh, Principal - Creative Technology, Deloitte, Australia

10.Media Jury President: Kasper Aakerlund, Regional President, UM, APAC

11.Mobile and Digital Craft Jury President: Jean Lin, Executive Officer, Dentsu Group Inc., China

12.PR Jury President: Shouvik Prasanna Mukherjee, Chief Creative Officer, Asia Pacific, Golin, Asia Pacific

13.Social and Influencer Jury President: Tea Uglow, IC, Creative Lab, Google, Australia

14.Strategy & Effectiveness Jury President: Anupama Biswas, Senior Director, Analytics & Insight - APAC Lead, The Coca-Cola Company, Asia Pacific

Key awards information

• Awards are now open for entries and entries can be submitted via https://www.spikes.asia/login#/. 
• The Tangrams Awards have been incorporated into the Spikes Asia Awards to recognise the vital  link between creativity and marketing effectiveness 
• Final entry deadline is 20 January 2022 at 11.59pm SGT.
• Three new awards added: Strategy & Effectiveness Spike, Creative Data Spike, and Social & Influencer Spike.
• The Digital Spike will be retired from the awards.
• Spikes award sections and categories are expanded.

The Jury Presidents and their juries will convene remotely to judge the work in February 2022 with the winners of the Spikes Asia Awards announced on 3 March 2022. ‘Spikes Asia x Campaign Asia: The Experience’ is also set to return from 1-3 March 2022 and more information on the hybrid event will be released later in the year. 

Interested delegates are welcome to register their interest via https://www.spikes.asia/misc/saxca-2022.