Sampath Bank signs MoU with Association of International Marketing Graduates

Monday, 25 July 2022 00:43 - - {{hitsCtrl.values.hits}}

Sampath Bank Senior Deputy General Manager/Group Marketing, Deposit Mobilisation and Digitalisation Tharaka Ranwala (left) with AIMG Chairman Sujith Silva following the signing of the MoU. Others (from left): Sampath Bank Manager Marketing Lasitha Suraweera, Chief Manager Marketing Pujitha Rajapaksa, AIMG Treasurer Roshan Kaluarachchi and Head of Operations Sanjay Hettiarachchi

Sampath Bank signed a mutually beneficial Memorandum of Understanding (MoU) agreeing to act as a corporate sponsor for the Association of International Marketing Graduates in Sri Lanka (AIMGSL).

The organisation for professional marketers with globally recognised marketing credentials, AIMGSL offers mentoring, counselling, hands-on training, workshops and networking opportunities to its members.

Under the terms of this corporate sponsorship agreement – valid for a year and renewable – Sampath Bank PLC will be entitled to a host of benefits at future functions including events and programs scheduled for the next 12 months in the AIMGSL’s event calendar. The bank will collaborate and propose ideas towards some of the industry specific initiatives and events organised by AIMG, ensuring that a level of expertise, insight and resources are emphasised for the benefit of industries and marketing professionals.

The organisation has a tentatively scheduled 12-month event calendar that include a host of events, varying from CEO forums, retail events, networking events, panel discussions, viewpoints, seminars along with their annual conference.

“This agreement will benefit our entire membership,” said AIMGSL Chairman Sujith Silva who signed the agreement on behalf of the AIMGSL.

“This is a landmark agreement for both parties,” agreed Senior DGM/Group Marketing, Deposit Mobilisation and Digitalisation Tharaka Ranwala, who signed the agreement on behalf of Sampath Bank PLC. “AIMGSL’s marketing professionals are qualified and poised to launch consumer and business-to-business campaigns that can jumpstart the economy and get the country moving again. We’re excited to participate in the association’s annual events – we know how to help. Because strong banking partnerships, keeping an eye on bottom line issues at all times, and sound financial planning are the bedrock of successful marketing campaigns.”