SLIM promotes Professional Certificate in Marketing

Gathering at the auditorium   

The SLIM open day for the Professional Certificate in Marketing (PCM) 2020 – first intake was held on a grand scale recently at the Sri Lanka Institute of Tourism and Hotel Management Auditorium. The event was graced by Stephanie Siriwardana and Randhir Witana as the Guest Speakers and a large gathering of over 300 people including young executives, school leavers and youngsters working in different fields who aspire to better their lifestyles with a knowledge in marketing attended the event.

Professional Certificate in Marketing (PCM) is a stepping stone for Marketing Management that is designed for working and aspiring sales and marketing personnel. The program focuses on developing and enhancing the qualities and skills of prospective students with the aim of educating them about the basic and fundamental theories of marketing. 

The SLIM PCM is the ideal foundation for those students who wish to pursue a marketing related career, and for students who wish to gather marketing knowledge, which will be helpful for them in any field of study or career. Students who enrol for this three-month certificate programme can complete the course at SLIM Business School Colombo, Kandy and Matara as well as island wide accredited study centres. 

SLIM President Suranjith Swaris noted, “The SLIM Professional Certificate in Marketing is the most recognised course for marketing in the country. It lays the foundation for beginners as the ideal entry point to marketing. Even people from non-marketing disciplines follow PCM, as they understand marketing is essential for entrepreneurship and business growth. SLIM PCM caters to this need perfectly and provides a value added qualification for aspiring marketers and entrepreneurs and lays the foundation for further studies in marketing.” 

Acknowledging the significance of having a dream, the special invitee Stephanie Siriwardana shared her own experiences of being bullied and overcoming insecurities through self-acceptance and loving oneself. She quoted Marianne Williamson stating, “Our deepest fear is not that we are inadequate. Our deepest fear is that we are powerful beyond measure. It is our light, not our darkness, that most frightens us.” 

Special guest Randhir Witana also shared his own life experience on a ‘never give up’ attitude and added to this inducement by emphasising the significance of personal branding and honesty. 

People in the world look at how you perform while grading your authenticity. As long as you are honest and genuine, your personal branding will come out in a positive light. Sharing his personal experiences, he further stressed on the necessity of will power and self-motivation. “We should never give up no matter how many obstacles come upon us. The human mind is so amazing that it will push you to do anything when you know that you can make it,” he added.

Emphasising the high standard of the program and the benefits of studying at SLIM, SLIM CEO/Executive Director Sanath Senanayake stated, “This program is designed according to the current requirements of our corporate sector and it employs qualified lecturers and resource persons to deliver lectures and educate the students. SLIM students can further participate in national level events such as Brand Excellence, Effie, NASCO, SLIM Trainings, Marketers Night and a leading toastmaster club which is SLIM Toastmaster. Students who enrol for SLIM toastmaster and SLIM student council will get an opportunity to join a valuable network comprising colleagues and lecturers. The PCM qualification from SLIM will surely ensure the progress of your career.” 

As the national body for marketing in Sri Lanka, SLIM continues to educate the future marketers of Sri Lanka and helps to progress the marketing fraternity in the country. SLIM offers courses ranging from certificate level to Postgraduate Diplomas in Marketing, Branding, Sales, Services Marketing, Entrepreneurial Marketing, Pharmaceutical Marketing and Digital Marketing. SLIM also has received the ISO 9001:2015 certification in recognition of its superior quality management system and the ISO 29990:2010 for Learning Service Provider (LSP), providing non-formal education and training services.