SLIM partners with Hayleys Advantis

Tuesday, 26 September 2017 00:00 - - {{hitsCtrl.values.hits}}

Sri Lanka Institute of Marketing (SLIM) signed an MOU with Hayleys Advantis Ltd., appointing the latter as the exclusive logistics partner of SLIM flagship events, SLIM NASCO 2017 and SLIM Brand Excellence 2017.

The signing took place at the SLIM home, marking the debut partnership between Hayleys Advantis Limited and SLIM. The MOU was signed by SLIM President Elangovan Karthik, Vice President Suranjith Swaris and Hayleys Advantis Managing Director Ruwan Waidyaratne.

Hayleys Advantis will cater to the two events with its pay off line, ‘A partner that can truly cater to all your logistics needs’. SLIM conducts these two gala annual events with much grandeur to identify and recognise the dynamism of outstanding sales personnel and brands in a particular year by way of bestowing these individuals/teams with accolades and brands with credible endorsements.

SLIM events of such magnitude have made a vast impact on Sri Lanka’s marketing fraternity who enthusiastically look forward to these events each year with much anticipation. The corporate sector as of today has kept high confidence on SLIM-NASCO and SLIM-Brand Excellence.

SLIM-NASCO is the only national level event conducted in Sri Lanka to recognise and reward the sales force of Sri Lanka and SLIM-Brand Excellence is a multifaceted celebration and recognition of best brands at national level which rewards outstanding efforts of dynamic marketers and organisations behind those brands.

Karthik commented: “SLIM as the national body for marketing possesses great power and responsibility to recognise and reward the Sri Lankan marketing fraternity. SLIM-NASCO is organised for the 10th consecutive year in 2017 and SLIM Brand Excellence follows suit marking its 16th consecutive year. Successes of the two events have also made history by way of receiving record breaking entries each year.”

“Hayleys Advantis joins hands today with SLIM to uplift the status of marketing in the country in its own way via Brand Excellence and NASCO. I warmly welcome Hayleys Advantis as SLIM’s exclusive logistics partner and invite them to support our effort towards inspiring and strengthening the marketing fraternity in Sri Lanka,” he added.

Waidyaratne said, “We are happy to extend our support to SLIM in their endeavors of uplifting the marketing fraternity in Sri Lanka. As one of the largest integrated transportation and logistics companies in the country we strive to showcase Sri Lanka’s potential as a regional logistics hub to the rest of the world and believe that marketers play a key role in taking this message out to the world.”

Swaris also paid his gratitude to Hayleys Advantis for partnering with SLIM for these most prestigious annual events happening in the country: “This association is a lucrative opportunity to enhance mutual relationships between the two organisations as well as with the entire marketing fraternity in Sri Lanka. SLIM’s efforts in elevating standards of sales personnel, small and medium entrepreneurs and established brands performing in Sri Lanka will surely take Sri Lanka’s business fraternity to the next level that sheds light on deploying new strategies, technologies and innovations on par with global trends.”