The pioneer in marketing education in Sri Lanka, SLIM, officially launched the Certificate in Digital Marketing in the Southern region recently. The event was graced by SLIM President Pradeep Edward, Vice President – Education Suranjith Swaris, CEO/ED Sanath Senanayake and guest speaker Nandana Tea Factory Managing Director Gunasoma Wanigasekara. A large gathering of professionals at junior, middle and senior managerial levels participated at the ceremony.
The Certificate in Digital Marketing (CDM) is aimed at providing a sound understanding and competency in Digital Marketing and endows the students with skills essential in planning, organising, leading, controlling and decision-making within the framework of digital spheres. The program is a blend of both academic and professional orientation. This three-month-long program consists of five modules. Approximately 50% of the content will emphasise on theoretical concepts, while the rest will be centred on professional practices with project-based learning opportunities.
CDM is open to marketing professionals wanting to use digital media to meet their objectives, web marketers looking to enhance their professional prospects in the digital marketing domain, entrepreneurs or corporates using online media to improve their business performance or students seeking career opportunities in digital marketing. This program is ideal for any professional who wishes to excel in the field of Digital Marketing and even a non-marketer without any prior knowledge in marketing can use this as a stepping stone to become a leader in the digital industry.
SLIM President and Lanka Hospitals Diagnostics CEO Pradeep Edward stated, “SLIM has introduced CDM in the southern region after a market research that shows a massive requirement for digital marketing in the country. After introducing it to Colombo and Kandy and seeing a huge potential in the market of the southern region, we thought of launching it in Matara as well. Well qualified resource persons who include practicing marketers and personnel holding senior positions in the top corporates will guide our students, who will be able to understand Digital Marketing as a whole, since the program will cover both local and international arenas. In addition, visiting lecturers will conduct specific classes and will share their industry experiences. SLIM students will also be afforded the opportunity to participate in national level events such as Brand Excellence, Effie Awards, NASCO and SLIM Toastmasters club.”
SLIM Vice President and Business Consultant Suranjith Swaris noted, “SLIM is an educational institute which focuses comprehensively on education by providing quality coaching, study material and maintaining very high standards enabling students to deliver exceptional results with value additions. Also recently SLIM obtained both ISO 9001:2015 certification in recognition of its superior quality management system and ISO 2990:2010 for Learning Service Provider (LSP), providing non-formal education and training services, which enables SLIM to retain and ensure its high standard of quality education. Here at SLIM we also stress on social responsibility for our actions to uplift the economy and create a better society. Hence SLIM has embarked on a CSR program called ‘Gamata Marketing’ that focused on the southern region this year. The project helped the new entrepreneurs in the region to compete in the market by delivering target specific products and services.”
Talking about his experience in the tea industry, the guest speaker, Nandana Tea Factory Managing Director Gunasoma Wanigasekara said, “Digital Marketing is a trending market requirement in the current world. Many industries in the country including the tea industry have now evolved from traditional marketing to digital marketing. Therefore, it is essential to get digitalised in this era or you will get left behind in this competitive environment. SLIM has taken over the responsibility of educating the young marketers in this region and helping them climb the ladder of success in the world of marketing.”
SLIM CEO/ED Sanath Senanayake added, “SLIM as the leading institute for marketing in Sri Lanka is determined to elevate the status of marketing in the country by producing professional marketers to the nation by bringing out their hidden talents. CDM is a step towards this effort of creating professional marketers in the southern region. The program is designed to meet international standards. The CDM Syllabus, text books and course content are prepared to suit current industry requirements. Now the program is crafted with the right blend of group case study and an online MCQ Examination. The program has been amended and changed according to industry requirements in order to produce well qualified marketers who can adapt to any situation.”
For more details of the SLIM Southern operation, please contact Pawan on 0703 780 090 or log on to www.slim.lk.